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James Allen is an American online diamond and bridal jewelry retailer, which sells engagement rings, wedding rings, loose diamonds and fine jewelry with its headquarters in New York City.

Signet Jewelers Ltd acquired the company along with R2Net in 2017.

Overview
JamesAllen.com was founded as one of R2Net’s brands by Oded Edelman, James Schultz, Dean Lederman and Michele Sigler in 2006. The company’s customer service operation is located in Frederick, Maryland, and Marketing and Development teams are located in Herzliya, Israel.

In December 2014, James Allen secured $25.4 million from Israel Growth Partners(IGP).

In 2016, James Allen was selected as one of the top 500 companies on the Internet Retailer 2016 Top 500 Guide.

In April 2017, the company raised $140 million from a San Francisco-based private equity tech investor, Francisco Partners.

In September 2017, Signet Jewelers Ltd bought James Allen parent company R2Net for $328 million, and it was reported that Signet would be bringing James Allen’s executive team on board. Oded Edelman, the CEO of James Allen would be serving as Signet’s Chief Digital Innovation Adviser.

Platform
Using its proprietary Diamond Display Technology, the company creates a 360-degree, HD videos of their stones. James Allen provides its customers with a virtual showroom, where the buyers select from over 150,000 diamonds and over hundred of jewellery settings.

The company is said to work with a group of wholesale diamond vendors who virtually list their diamonds on the company’s site.