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Goji is a financial services company based in London, England. It has two subsidiaries - Goji Administration Services Ltd and Goji Financial Services Ltd. Goji Administration Services Ltd provides Innovative Finance ISA administration services for peer-to-peer lending platforms and platforms offering debt-based securities. Goji Financial Services Ltd has a platform, Goji Investments, which provides investors and financial intermediaries with a single point of access to regulated investment products from across the peer-to-peer lending sector.

History
Goji was founded in February 2015 by Jake Wombwell-Povey (CEO), Alex Crocombe (CFO) and Rob Brown (COO).

Operations
Goji provides Innovative Finance ISA administration services to several peer-to-peer lending platforms and platforms offering debt-based securities including Landbay, Downing, UK Bond Network and Peer Funding.

The Goji Investments platform offers the Goji Diversified Peer-to-Peer Lending Bond which invests in a portfolio of loans from a variety of lenders and targets a 5% yield.