User:Robert.darragh/Social media use by Barack Obama

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Obama was the first of his kind to utilize the wider internet such as Twitter, Facebook and other social media platforms. In fact president Obama has been called the “first social-media president. (The Alantic ” Although most likely many presents before him would have used social media if it was thriving in their time you cant say they would have nearly as much success as Obama. Obama had a special drive, outlook and perspective when it came to this new platform of communication. Obama and his team learned early on the algorithm to success.

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I wanna add a section about obama's thoughts on social media

Even though the former president used social media a lot, he personally thinks that social media have both negative and positive impact in his life, especially in terms of democracy. "I’m convinced that right now, one of the biggest impediments to [improving society], indeed one of the biggest reasons for democracy’s weakening, is the profound change that’s taken place in how we communicate and consume information," according to Obama, which shows that he thinks social media changes people's behavior, before it used to be just how to spread information through social media, but now they have to understand people's behavior so that they could reach the right audience.

While being the POTUS, Barack Obama taught people who uses social media some lessons. First, share your opinion on trending topics, being successful in the social media platform means to look for opportunities every day that align with your brand’s core values and beliefs. Second, Interact with your community at every opportunity, build relationships and interact with other social media users. Most importantly, Be transparent, Let your audience know what goes on behind the scenes. You never know, it might end up being one of the most viral post in the social media platform.