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NōKA Chocolate is an American company, based in Plano, Texas, that markets itself as "a chocolatier specializing in gourmet chocolate gifts". . The company sells its products directly and through its primary retail partner, department store Neiman Marcus. .

The company sells chocolates it says are sourced from four countries (Venezuela, Trinidad, the Ivory Coast, and Ecuador), providing its customers with a "Tasting Guideline" in every box. The company's founder says that its products are "not so much candy as a tasting experience." Given the prices charged for the chocolates, one newspaper has written, "NoKA is not for the faint of heart -- or pocketbook."

In December of 2006, a Dallas-based blog published a ten-part series on the company's chocolate products that detailed the company's marketing claims, noted its refusal, unlike many other similar firms, to reveal the source of its couverture (the chocolate from which finished chocolates are made), and investigated the possibility that NōKA's was from a commercial firm. Coverage of the series noted that this commercially available couverture carries "a price tag substantially under what the credulous pay for Noka."

Responding to the ten-part series, the company issued a statement on the site that originally hosted it. The statement, while maintaining the firm's position that "NōKA’s couverture is made to our strict specifications" did not deny that it came from the commercial supplier.

Texas-based public relations firm DPK Public Relations became involved in the online controversy regarding NōKA when DPK's principal posted comments in NōKA's defense on a number of blogs shortly before announcing that his firm was representing NōKA.