User:Robertkruijt/sandbox

Wish is an e-Commerce platform that lets users shop millions of products at deep discounts on their mobile phone. They have accumulated have over 300 million users across the world. It only started selling goods in 2013 and just last year added other shopping apps like Geek and Mama that focus on specific product categories.

Szulczewski (pronounced “sell-chess-key”) started Wish’s parent company Context Logic in 2010 as an online advertising startup that used machine-learning to challenge Google AdWords. He pivoted that to Wish, an app asking people to make wish-lists of their favourite products. Wish ended up using Context Logic’s machine-learning expertise to make a more tailored shopping experience.