User:Robinrotman/David U.K.

Background

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David U.K., a 17-year media veteran is the founder, managing director and executive producer of Digital Percent and Digital BranZ. Digital Percent is a digital entertainment company that develops, produces and syndicates digital branded entertainment/video content for agencies and clients.

Digital BranZ, wholly owned by Digital Percent, sells online advertising and partnerships to major advertising agencies and Fortune 100 brands in Canada on behalf of established and high profile U.S. and international broadcaster and publisher web properties.

History

Prior to Digital Percent, David was the managing director worldwide of Heavy.com, where he oversaw Heavy’s international operations, including all revenue, ad sales, affiliate relations, content licensing and distribution. David launched and managed the first International division for Heavy.com. Heavy.com is a leading broadband destination in Canada providing an engaging and measurable marketing platform in a television-like environment reaching the elusive 18-49 year old male. Heavy currently reaches 5.25 million unique visitors in Canada as reported by ComScore Media Metrix, May 2010. Since inception in January 2007, Heavy has doubled its audience and tripled its revenue in Canada. David launched three Heavy TV shows on the Alliance Atlantis Canada Network - IFC, Showcase Diva and Showcase Action and established Heavy as a primary content partner with Virgin Mobile Canada. In 2005, David launched and managed Standard Interactive, a premiere online entertainment network for Canada’s largest private broadcast company, Standard Broadcasting. David held the position of Vice President, Sales and Strategic Alliances. In 2008, Standard Broadcasting was acquired by Astral Media for 1.3 Billion. Personal

David’s professional activities include; Professional Speaker; Chair, Video Committee - IAB Canada; Advisory Board - nextMEDIA: Monetizing Digital Media; Advisory Board - Interactive Ontario; Board Member IRC- Pro-Financial Asset Management Inc.

Internationally experienced, David has worked with a number of prominent media companies, including: Promenade Magazine, New York (VP and Publisher); UGO Networks Inc., New York (Director of Sponsorships, Sales and E-commerce); Shift Multimedia (East Coast Advertising Manager); and Time Warner, Hong Kong (Senior Advertising Manager). He resides in Toronto, Ontario, Canada.

Digital Percent and Digital BranZ

Digital Percent is a digital entertainment company which develops, produces and syndicates digital branded entertainment/video content for agencies and clients winning four international awards over the past 2 years for media innovation and branded content.

Digital BranZ represents renowned U.S. and international premium brand’s web properties in Canada selling online advertising and partnerships on their behalf to major advertising agencies and Fortune 100 brands in Canada. Digital BranZ sites attract 9.7 Million Canadian UV’s - ComScore March 2010. Digital BranZ is wholly owned by Digital Percent.