User:RoccNRoll/Kid influencer

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 * (in the Transition To Influencer Marketing section)

One of the first to make big waves in the space was seven-year-old Ryan Kaji or better known to his fans as Ryan's World, who began filming videos in 2015 and as of March 14, 2024 has amassed a following of 36.6 million YouTube subscribers. Kaji has a variety of videos on his channel from family vlogs to viral challenges, but his channel is most well-known for his toy review videos in which he plays with new toys and shares his opinion on them. Brands recognized the potential of how powerful a child's influence actually is and acted on the opportunity to tap into their audience to make profits.