User:Rocky Scopelliti/sandbox

Telstra Millennial, Mobile, Money Index (3MI™) published Telstra (July 2017). Performing Exponentially - In a Millennial, Mobile, Programmatic World. A from www.telstra.com/3MI

In a Millennial-led, mobile first world, we can now assess a a country's or an institution’s performance based on its capacity to attract Millennials (Millennial Penetration), their ability to engage them through mobile devices (Mobile Banking Usage) and importantly, how much Millennials are investing in that relationship, defined as total balance value of deposits and lending (Average Wallet Size). These metrics make up the Telstra Millennial, Mobile, Money Index (3MI™). Telstra created the Telstra 3MI™ to enable the observation, over the course of time, how well a nation or institutions are transforming their businesses and models in response to these converging disruptive trends. The quadrant labels describe the positioning and transformation pathways of institutions to position for exponential performance.