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Gemidão do Zap (lit. big WhatsApp moan) is a prank that became popular in virtual environments in Brazil in the second half of the 2010s. The phenomenon involved the production of videos and audio transmitted through social networks such as WhatsApp, Facebook, and Twitter that contained, at some point, the sound of a woman having an orgasm. The comedic effect of the surprise lay in the inequality of the volume given to the moan, which caused embarrassment for people who watched or listened to the content without headphones in public and private locations.

The phenomenon involved different social classes, and it was frequent among public figures in the political and media communication fields, becoming the subject of jokes and also criticism. Later, it was discovered that the big WhatsApp moan was extracted from a US pornographic film starring actress Alexis Texas.

History
The first cases of dissemination of the big WhatsApp moan occurred in mid-2016 and 2017. Initially, the phenomenon was described around outrageous situations involving public figures. In 2016, while Senator Cássio Cunha Lima was delivering a speech during the impeachment vote of Dilma Rousseff, a device played the audio. The phenomenon involved the production of videos and audio transmitted through social networks such as WhatsApp, as well as other networks like Facebook and Twitter. The audio contained, at some point, the sound of a woman having an orgasm. The surprise was in the difference of volume given to the moan, which caused discomfort for people who watched or listened to the content without headphones in public places, such as inside public buses.

In 2017, the E-farsas website managed to identify the origin of the big moan. According to the site, the orgasmic sound clip was extracted from the film Alexis Texas Boxing POV, at the 18 minute and 27 second mark.

Impact
Several public figures fell victim to the big WhatsApp moan. Among them were soccer coach Tite, TV host Maisa Silva, and former soccer player Vampeta. In addition, several legislative sessions throughout Brazil were disrupted due to the sending of content with the moaning to councilors and deputies. The big moan even made its way into music, such as the wedding march, at weddings.

The big moan received different evaluations in Brazil, also being used in political criticism. On the other hand, the content was also the subject of negative comments, as it was directly related to cases of dismissal in the workplace and legal proceedings for embarrassment. Despite the criticism, the big moan was also incorporated into marketing campaigns, films like Como se Tornar o Pior Aluno da Escola, humor scripts by Porta dos Fundos, tattoos, and radio programs, which led it to be considered a kind of meme.

In 2018, the big WhatsApp moan was nominated in the Meme of the Year category at the MTV Millennial Awards Brazil.

The content also appeared in other countries. In the United Kingdom, political commentator Emma Vardy was interrupted by Brazilians playing the big moan on their phones during the BBC Breakfast program.