User:Roelcastelein/sandbox

The Iceberg Matrix is a decision model to determine if a strategy or course is sustainable or not. The model shows four quadrants based on the combinations of two variables; economic growth and sustainability awareness. The model was invented by Belgian Roel Castelein and Norwegian Monica Hvatlik in 2012 to create a tool that could kick the world a green consciousness.

The four quadrants or scenario's are:
 * 1) 1) Low economic growth, low sustainability awareness, named 'Biosphere'.
 * 2) 2) Low economic growth, high sustainability awareness, named 'Tribe'.
 * 3) 3) High economic growth, low sustainability awareness, named 'Rats'.
 * 4) 4) High economic growth, high sustainability awareness, named 'Brave Green'.

Based on several interviews with thought leaders around the world Monica and Roel captured what thoughts people have about the future. Once processed they identified the two drivers, growth and sustainability that will determine how our future will look like.

To illustrate the four scenario's, Roel and Monica wrote four stories that depict a vivid picture of the future.