User:Roger Kanakri

Hi, I'm Roger Pierre Kanakri. Born in Beirut on January 9th, 1970.

Grew up between Lebanon, KSA and Switzerland. Studied Marketing and Economics between Lebanon (Lebanese American University) and Paris (Sorbonne Paris I).

Saatchi, BBDO, Grey, Bank of Beirut and then Saatchi Again…a perfect loop filled with exciting experiences, ups and downs, lots of learning and amazing friendships.

P&G, Glaxo Smithkline, Red Bull, PEPSI, Budweiser, Bel, LG, British American Tobacco, Saudi American Bank, MashreqBanq, Bank of Beirut…are few of the brands I took immense pleasure in Leading and handling during my 15 years career in the advertising world, split between Beirut, KSA and Dubai, until I woke up on Mars 17th 2010, looked at the sky at 6am (I remember it was clear & blue) and felt it was a good day to quit my position of General Manager at Saatchi & Saatchi Dubai.

Yes, on that particular day, I decided to leave the secure, corporate, finance-lead advertising world to set up a world of my own, Livingroom Communication, with close friends... a dream 10 years in the making.

Somehow an idealist who truly believe in the power of talents and the need to nurture them and retain them at any cost.

Desperately trying to divide my time between my family (where I make the time to be involved in Pierre-Lucas and Téa's upbringing), my work, where I inject all my passion for the communication world and...my cooking.

A modest chef (and master of BBQ parties!) and my secret lies in combining the right ingredients, and creating flavors.

‘Sometimes the best flavors come (surprisingly) from odd combinations’…I put this theory in practice even at work.

Been trying lately to dig into the web as much as possible, to keep myself as updated as possible in this fast moving, constantly evolving world...

Passionate about movies. Hates suits, Farmville and focus groups...