User:Roscoetherooster/Behavioural design

Review

Lead Section

- The intro gives a clear intro to the concept of design on consumer behavior.

- It introduces a list of topics that are all in the article

- The lead is very short and sweet

Content

- There could be much more added to the overall content of the article. This specific article is more about the history leading up to the current day rather than talking about things going on today. Something i really wanted to learn about was consumer behavior towards the design of food products, like when i go through the grocery store i usually like to pick things that look good, and i've noticed i have been tricked many times by good packaging and a bad product. Design is very important in everything but especially with food.

- There is an equity gap in information specifically on this wiki. On another wiki i red about consumer behavior, there is a lot more relevant information, which is why i chose this article because there is quite a lot of information i can add.

- The wiki said that research on product design on consumer behavior has only really been studied since the 1960's so it is relatively new.

- Should add a section about the targeting of specific products to certain groups of people.

Tone and Balance

- The overall tone is very neutral. They are basically just telling us the brief history of design based on consumer behavior.

- I do think that there could be more info added on specific people, there are only two people listed in the whole article.

- I think the "Theories" section could have been more organized and could have been expanded on. There are so many theories but they're not really elaborated on.

Sources and References

- One thing i noticed was that the oldest source was from 1988 and the newest source was from 2017, i'm not sure if that is considered up to date in a wikipedia article.

- All of the sources are very good, most of them are from actual professors and scientists. There were a few sources from Oxford and Stanford.

- There is actually nothing about marginalized groups in the sources and article.

Organization and writing quality

- The article is written very clearly but it feels like it kind of jumps around a lot and doesn't stay on one topic or go into enough depth into the topic.

- I think the "Issues of behaviour change" should be the second to last section in the article, i feel like that would make it flow a little better.

- There are no spelling or grammar errors that i saw.

Images and Media

- The only image on the whole article doesn't really have that much relevance to the article. It is a picture of people in Malawi that is talking about the behavior change of open defecation towards ending it. it is very confusing becuause the caption doesnt really explain what is happening.

- I think there should have been more pictures of things we see in our everyday lives like cars and food products.

Talk page discussion

There are no discussions on the talk page

Overall Impressions

- Overall, the article is underdeveloped. There is a lot more that could be added to it such as more examples of certain products such as cars and food. Another suggestion would be to add more about the psychology of design and how it affects consumer behavior. There could also be a lot more pictures of different examples, because there is only one image on the article.

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