User:Rose Wildblood/sandbox

Café de La Plage, 59 rue de Charonne, 75011, Paris

This Paris cafe and live music venue in the 11th arrondissement was originally a restaurant called Chez Pierre up until 1986 when it was rebranded by Pepo Angel and his business partner Caroline. It's new name, Café de La Plage was the winning entry in a contest to find a new identity for the venue. It was won by Cordelia Chitty who imagined a name as far from the truth as possible. Without knowing it, she had struck a chord with the new owners who were 'sixty-eighters' - ie from the generation who had taken part in the student riots of 1968 in Paris. One of the slogans went 'sous les paves, la plage' or 'Under the Cobblestones The Beach'.

The new front of the café had a huge hand-painted mural of a beach scene adorned the billboard above the doorway.

Today the bar is still called The Cafe de La Plage and hosts live music events. The billboard has changed substantially and announces itself as La Plage, but is still yellow, possibly a reference to it's interior prior to 1986 when it was entirely yellow inside and known locally as 'Le Cafe Jaune' (the yellow cafe).