User:Roy the border collie/sandbox

Working Title: Top-Line Growth
URL to Draft Article

https://en.wikipedia.org/wiki/Draft:Top-Line_Growth?action=edit

URL to Requested articles: Business and economics

Requested articles/Business and economics

Wiki Projects
- WikiProject: Finance and Investment

WikiProject Finance & Investment

- WikiProject: Business

WikiProject Business

1. Description
Top-Line Growth is the increase in revenue or gross sales by a company over a defined period, usually measured as a percentage. It is a gross figure that represents economic inflows to the company, prior to the deduction of expenses or changes in equity contributed by the business owners or investors. "Top-Line Growth" is often used as a metric for business growth potential and operating performance. In most businesses, it forms an integral part of their strategic objectives.

2. Calculation
This section will be included to show how the 'top-line growth' figure is derived, in order to distinguish it from the commonly referred to 'bottom-line growth'. The reader will become familiar with the accounting equations used to find top-line growth, and the identification of top-line growth on financial statements

3. Implementation
This section will provide a summary of how businesses use the top-line growth rate to inform their decision making regarding cost-cutting and sales techniques. The reader will gain insight into how the rate is used to inform strategic business decisions, and its relevance to everyday business operations. This will increase their understanding of how top-line growth is interpreted and implemented

4. Strategies
The strategies section will summarise the popular theories used by managers in achieving top-line growth. Two main pools of though have been identified; expansion into emerging markets and meeting unmet consumer demand in developed countries. As it is not possible to find a neutral perspective on this topic, sources from the two opposing sides of the argument will be used to make a balanced summary of the topic and ensure the article remains neutral.

- Expansion into emerging markets

- Meeting unmet consumer demand in established markets