User:Rrodrigueznorat/Evaluate an Article

Which article are you evaluating?
Visual communication

Why you have chosen this article to evaluate?
The reason why I chose this article because I believe visuals are just as important as words. Without visuals you can't see how a person is describing a project, idea, description, etc. Visuals help readers understand the text and give support to the information you are providing. Visual communication matters because its what helps companies show there work and products. Visuals are also used because people can show graphs, photos, videos, data, reactions, etc. Visuals are shown in politics, sciences, economics, media, and in other jobs. My first impression of the article was that the author is professional and knows the topic very well. The writer even showed visuals for us to understand what visual communication is.

Evaluate the article
The author starts the article with the definition of visual communication. Next to the definition is an image of how to tell a story with pictures. When you scroll down a bit, the author later on talks about famous figures like Aldous Huxley, philosopher and writer, and Max Wertheimer, psychologist. Then they mention the different ways images can be analyzed through many perspectives. The perspectives that they talk about are personal, historical, technical, ethical, cultural, and critical perspectives. Then, the article brings the reader to visual aid media and how it can go from simple to advanced. The order in which the author put it was from simple to advanced. It goes chalkboard or whiteboard, poster board, handouts, video excerpts, projection equipment, and computer-assisted presentations. The author then talks about how color is put into perspective. Without color, the visuals don't grab the person's attention and might not connect the image with the text. The writer later on explains the relationship between visual communication and social media. Some relationships introduced are emerging genres and practices, identity construction, everyday public/private vernacular practices, transmedia circulation, appropriation, and control. The article later goes on explaining visual communication in politics and behind these visuals are 10 functions for why political figures use them. The 10 functions are argument, agenda setting, dramatization, emotional, image-building, identification, documentation, societal symbol, transportation, and ambiguity function.