User:Rtumasonyte/sandbox

= Veleza =

VELEZA is a web and mobile application company that operates a software system & online community designed to discover information on Beauty Products, mainly using images and video of Beauty Looks, Beauty Product reviews, Ratings. The site was founded by Martynas Nikolajevas. As of May, 2018 Veleza platform presents beauty product reviews from Veleza’s community of 68,000 members, since launching in 2015, Veleza has generated 20,000 product reviews with over 100,000 images created by its members.

History of Key Events
2015 Feb. raised financing from a handful of business angels.

2015 Mar. public release of mobile app for iOS, focused on beauty product recommendations.

2016 Jan. pivoted to a social network focused on content sharing around beauty products.

2016 Jun. Introduced product surveys; the feature gained significant attention within the community.

2017 Jan. Selected to join accelerator program backed by The Founders Factory and L'Oreal Group.

2017 May. Graduated from The Founders Factory #beautytech accelerator cohort.

2017 May. Won 1st place at LOGIN 2017 Startup Battle.

2018 Feb. Successfully completed a pilot project with the worlds largest brand L'Oreal Paris in Germany.

2018 Mar. Developed web widgets integrating the crowdsourced product feedback to beauty brands and retailers.

2018 May. Announced partnership with UK leading online beauty retailer Feelunique.com.

Features
The Beauty Products and User Generated Looks of VELEZA  are accessible to all internet users, but a registration process is necessary to contribute information to the site.

Most data in the database is provided by volunteer contributors. The site enables registered users to submit new material and additional feedback to existing entries. All submissions on the platforms are instant.

All registered users choose their own site name. They have a profile page which shows how long a registered user has been a member, as well as personal looks uploaded. There is no single index of contributors, no index on each profile page of the items contributed, and (except for comments and photos) no identification of contributors to each product's or person's data pages.

Users are also invited to rate any beauty products on a it’s effects and features. The totals or ratings are converted into a weighted mean-rating that is displayed beside each product, with online filters employed to deter ballot-stuffing.

Legal Status
Veleza is owned and managed by London-based company Sparkle & Flow Limited. Address: 144A Clerkenwell Rd, London EC1R 5DF, UK.

The Team
Prior to launching Veleza, in 2009 Martynas Nikolajevas co-founded Salonium – a cloud-based software for appointment-based beauty businesses like hairdressers, spas, nail bars, etc. The software streamlined employee schedule and client appointment management, cut late- and no-shows, automated sales and marketing tasks.

In 2012, Salonium became part of Treatwell (named Wahanda at the time) – now the leading online booking platform for hair and beauty in Europe. With Salonium software at its roots, the company is enabling over 20,000 salons and spas book appointments with 10 million people every year.

During his course of work, from cosmetics businesses and consumers, Martynas heard over and over that selling and purchasing beauty products is challenging. And the reason seemed quite simple – every person is different in her needs regarding a product (oily skin vs. dry, fair vs. olive, curly hair vs. straight, etc.) and no product is a universal one. In other words, every product must be matched to it's intended customer.

There was no straightforward solution available to tackle the issue. The idea was born. Later, a few more people joined Martynas on their quest to develop a system to help people find their perfect beauty product.

Awards
Veleza Has Won Startup Battle of LOGIN Startup Fair 2017. Startup Battle is the main startup competition happening for the fifth time during LOGIN Startup Fair. LOGIN Startup Fair aims to become the central startup orientated event in the region, attracting 100+ selected startups, 50+ local and international venture capital investors as well as creating 1000s of networking opportunities each year.

Incubators
Veleza has Graduated Founders Factory #beautytech accelerator in 2017.