User:Rubyp18/Evaluate an Article

Which article are you evaluating?
Direct Digital Marketing

Why you have chosen this article to evaluate?
I chose this article because I am very interested in the world of digital media as well as advertising. This article is important because it educates people on the ways to directly use digital marketing for a brand, company, person, etc.

Evaluate the article
The lead section is not very strong. All it has is a definition of direct digital marketing. There is no description of the major categories the article will discuss. The lead is very concise. The little amount of content that is posted does relate to the articles content but it is only short definitions of related topics. A lot of content about direct digital marketing is missing. It does not discuss any form of historically underrepresented populations or topics. There is so little information and they are just facts and definitions so the whole article is neutral. There is no way it misrepresenting anyone, leaving anyone out, etc. The facts in the article are backed up by direct links to definitions with longer definition pages. Each link is accurate and takes the user to an up and running page. Some sources are relevant and recent while others are from over 6 years ago. These could be updated because media changes so much within short amounts of time. The spectrum of authors seems to be diverse. Many people edit information about media and all have good ideas as to what should be added. The article is well written and easy to read since it just discusses definitions related to digital marketing. There are no grammar issues or spelling problems. There is only one subcategory so there is not much information to read, however, it is well organized and easy to follow. There are no images on the article at all. There are no conversations going on on the talk page. It was rated stub-low on the quality scale and low-importance on the importance scale. Overall, my impression of the article is that it is missing a lot of information and needs much more added in order to be more noticed and more important. The article is poorly-developed and needs lots of information added in order to look and read as complete.