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Health IQ is a California-based life insurance company that focuses on helping health-conscious individuals. Analyzing the results of the millions of people who took its health quizzes, the company provides discounted insurance rates to those with a healthy lifestyle.

History
Health IQ was founded in 2013 by Munjal Shah, who would become the company's CEO, and several others. They created a health quiz and posted it on Facebook in 2014.

The questions were tested on 250,000 people to find out what parts of health knowledge were most important to long-term health. It turned out that only 21 percent of Americans had sufficient knowledge to take control of their health. Also, Shah found that those with a high health IQ score were hospitalized 50 percent less than lose with a low score. They also died 41 percent less in the 3-year test period. These findings made the company turn away from the traditional insurance practice of penalizing people for their poor health choices. Instead, Health IQ decided to reward people who worked on their health.

By the time a million people took the test, Health IQ became a life insurance company. It used the quiz data and scientific analyses to convince several insurance carriers to give them special rates for people who passed the quiz. Health IQ offered its first life insurance plans in January 2016. By late 2017, it sold $5.3 billion in coverage to customers, banking a commission on each policy.

Health IQ had three funding rounds. It obtained its first $5.5 million through a seed funding round in late 2014. The Series B venture financing round, in late 2016, brought another $41 million. Andreessen Horowitz and other investors put in $34.6 million in Health IQ for its Series C venture round.

Quizzes and life insurance
Health IQ provides thousands of online health quizzes with questions about diet and exercise. There is a total of 10,000 questions spanning 300 topics. Users first take a 30 question preliminary test covering nutrition, exercise, and lifestyle basics. From there, they can move to more niche subjects like the Paleo diet, heart disease, or running. The questions assess how health-conscious a person is, rather than how healthy they claim to be. The quizzes are reviewed and certified by health and fitness professionals; they point to specific scientific studies or the articles they are based on.

Health-conscious users get discounted life insurance rates. They are eligible for another discount if they meet certain thresholds like running an eight-minute mile. According to Shah, the company's mission is to "improve the health of the world by financially celebrating the health conscious instead of harassing those who were not." The company also encourages its 140 employees to leave healthily with measures such as an office gym and a no-sugar policy.