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For thousands of years gold has held a large presence in ancient and modern day economies. The metal represents more than a commodity but a symbol of wealth, status, and prosperity. From ancient day civilizations to modern economies gold has shaped monetary systems, influenced global trade, and investment decisions.

5000 BCE to 560 BCE
Gold has a rich history dating back to 5000 BCE, when the Egyptians predominantly utilized it for crafting jewellery. Over time, various civilizations such as the Mesopotamians, Minoans, and others employed different techniques to create increasingly intricate jewellery and artifacts. Its scarcity and captivating allure made gold a sought-after symbol of wealth, leading to its discovery and use across the globe. Around 635 BCE, Lydia began utilizing Electrum, an alloy of gold and silver, to produce coins. Later, Lydia transitioned to minting pure gold coins.

The Gold Standard
The gold standard is a monetary system where a country's currency or paper money has a value directly linked to a gold reserve. Under the gold standard, the government or central bank promises to redeem currency for its value in gold when requested. This system provides stability to a nation's currency as the value of money is tied to a tangible asset (gold), and limits the ability of governments to create inflation by printing excessive amounts of money. The gold standard can also limit economic flexibility and growth as the money supply is dependent on the availability of gold reserves. It was widely used in the 19th and early 20th centuries but was largely abandoned in the mid-20th century in favour of fiat currencies, which are not backed bsy a commodity like gold. After the gold standard was abandoned the metal was still highly regraded as a reserve asset and is still accepted by all nations as a medium of international payment.

Supply and Demand
There are many factors that impact the supply and demand of gold from jewellery, technology, and investment. As highlighted on the charts to the right the demand for gold has consistently higher than the supply of gold from 2010 to 2023.

Gold Production
The production of gold plays a critical role in determining its supply in the market, which also affects its demand dynamics. Gold production is influenced by factors such as mining activities, technological advancements, and regulatory policies. Increased gold production typically leads to higher supply levels which can impact both the price of gold and its demand.

When gold production rises the increased supply can put downward pressure on the price of gold as there is more gold available in the market. Lower prices may stimulate demand from various sectors, including jewellery, investment, and industrial uses. Decreased gold production can also constrain supply, potentially leading to higher gold prices. This can have mixed effects on demand, as higher prices may deter some consumers while attracting investment demand seeking a hedge against inflation or economic uncertainty.

The cost of gold production influences the level of supply. If production costs rise due to factors like labour expenses or regulatory requirements, it may reduce the profitability of gold mining operations and potentially constrain supply. Technological advancements and operational efficiencies can lower production costs, increasing the profitability of mining and potentially boosting supply.

Jewellery Demand
The demand for jewellery heavily relies on economic conditions and consumer preferences and has a significant impact the demand for gold. During economic prosperity, higher disposable incomes lead to increased spending on luxury items like jewellery thus driving up the demand for gold. On the other hand during economic downturns, consumers may cut back on non-essential expenses, leading to decreased jewellery demand and lower demand for gold. Understanding consumer behaviour and economic trends in is essential analyzing gold market dynamics.

Central Bank Reserves
Central banks typically maintain reserves in the form of paper currencies as well as gold. When central banks choose to diversify their monetary reserves, shifting away from accumulating paper currencies towards investing in gold, the price of gold generally experiences an upward trend. A considerable number of nations across the globe have reserves consisting predominantly of gold. According to Bloomberg, Central Banks have been buying the most gold since the US stopped using the gold standard.

Market Volatility
Market volatility refers to the degree of variation or fluctuation in the price of financial instruments within a specific market over a certain period of time. It often reflects the uncertainty and risk present in the market, driven by factors such as economic indicators, geopolitical events, and investor sentiment. During times of heightened market volatility, investors often seek 'safe' assets to protect their wealth and mitigate risks. Gold is historically recognized as one of the most reliable safe-haven assets due to its intrinsic value, scarcity, and long-standing role as a store of wealth. The demand for gold typically increases during periods of market volatility as investors seek to diversify their portfolios and safeguard their investments against potential losses. This increased demand for gold can manifest through various channels, including physical gold purchases, investments in gold-backed exchange-traded funds (ETFs), and trading of gold futures contracts.

Physical Gold
There are three different types of physical gold investment options highlighted below

Gold Coins
Investing in gold coins is a tangible and historically proven method of gaining exposure to the precious metal. Gold coins hold intrinsic value and serve as a hedge against inflation, economic uncertainty, and currency fluctuations. They offer investors the opportunity to own physical gold in a portable and easily tradable form which makes them a popular choice for investors. Gold coins come in various sizes, designs, and denominations, catering to different investment preferences and budgets. Some investors prefer larger coins, such as one-ounce bullion coins like the American Gold Eagle or the Canadian Maple Leaf, for their higher purity and liquidity. Others may opt for smaller denominations, such as fractional gold coins, which provide flexibility in terms of investment amount and can be more affordable for those with limited funds.

Gold Jewellery
Gold jewellery has been valued for centuries for its beauty, cultural significance, and intrinsic value as a precious metal. For investors, gold jewelry represents a portable and wearable form of wealth that can serve as both an adornment and a store of value.

Gold jewellery comes in a wide range of designs, styles, and karats, catering to different tastes and preferences. Karat denotes the purity of the gold, with 24 karat gold being the purest form. While higher karat gold jewellery tends to have greater intrinsic value, it may also be softer and more prone to wear, whereas lower karat gold jewellery offers a balance between durability and purity.

Investing in gold jewellery allows individuals to enjoy the dual benefits of adornment and investment. Unlike other forms of gold investment, jewellery can be worn and enjoyed on a daily basis, adding a personal touch to one's style while retaining its underlying value as a precious metal.

When considering investing in gold jewellery, it's important to choose pieces that are not only aesthetically pleasing but also crafted from high-quality materials. Look for reputable jewellers who use authentic gold and adhere to strict quality standards. Additionally, consider factors such as craftsmanship, design uniqueness, and market demand when selecting gold jewellery for investment purposes.

While gold jewellery may not offer the same liquidity or ease of resale as other forms of gold investment, it provides a tangible and portable asset that can be enjoyed.

Gold Bullion
Investing in gold bullion is a straightforward and tangible way to acquire physical gold as an investment. Bullion refers to gold bars or ingots that are typically refined to a high level of purity, making them highly valued in the precious metals market. Gold bullion comes in various weights and sizes, ranging from small bars weighing just a few grams to larger bars weighing several kilograms. These bars are typically stamped with markings indicating their weight, purity, and the mint or refinery where they were produced. Investing in gold bullion offers several advantages. Firstly, bullion is highly liquid and widely recognized worldwide, making it easy to buy, sell, and trade. Additionally, owning physical gold provides a sense of security and tangibility that other assets may lack.While gold bullion may not offer the same aesthetic appeal as jewellery or numismatic coins, it is valued primarily for its intrinsic worth and serves as a reliable hedge against inflation, economic uncertainty, and currency devaluation. Overall, gold bullion is a time-tested investment vehicle that provides diversification, stability, and preservation of wealth in uncertain economic times.

Gold Mine Stock
Investing in gold mine stocks involves buying shares in companies involved in gold exploration, production, or mining. These stocks offer exposure to the gold market without the need to physically own gold. They can provide potential for capital appreciation and dividends. However, they also carry risks related to operational challenges, commodity price fluctuations, and geopolitical factors affecting mining operations. Investors should conduct thorough research and consider their risk tolerance before investing in gold mine stocks. Below are two examples of successful and unsuccessful gold companies.

EXAMPLE

Futures and Options
Among the various methods of gold investment, the riskiest approach involves trading futures or options contracts, which is a form of speculative investment. These contracts which are categorized as derivatives, derive their value solely from the price of an underlying asset. A futures contract commits an individual to buying or selling a security at a predetermined price on a specified date, not taking into account the current market conditions. On the other hand, an options contract provides the holder the right to buy or sell a security if it hits a specific price by or on a designated date. Investors opting for gold investment via options or futures contracts must actively monitor their positions to timely sell, roll over, or exercise their options before they lose value. Moreover, these investment vehicles inherently involve leverage, which can lead to amplified losses for investors who misuse them and encounter market downturns.