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Graphik Dimensions Ltd is an American fine art decor manufacturer producing five different private brands: pictureframes.com, Qowalla, USA Salvage, Graphik Hospitality, and Mirror Shop. The corporate headquarters are located in High Point, North Carolina.

Under their five brands they sell a selection of framing, mirrors, and printing services. The largest, pictureframes.com, operates as a retail ecommerce site offering the largest selection of picture frames online, including custom frames, metal frames, frames to hold canvas, and more.

HISTORY

Founders Joan & Steve Feinsod began making frames for their own artwork. Other artists in the community began requesting frames as well and before long Graphik Dimensions Ltd. Was founded in their Queens, NY home in 1965.

After a few years the operation outgrew their den and moved to a warehouse space in Flushing, NY. In 1978 they hired their first official employee.

In the early 80s they printed and distributed their first catalog and on March 18, 1989 the company purchased it’s first mainframe computer.

In 1992, the company relocated to High Point, NC.

In 1997, they started the first private brand pictureframes.com, with a single web page where interested customers could request a catalog. In 1999, they added custom online frame ordering.

In 2005, Steve & Joan stepped down from running the business. In their place, their daughters Lauri & Robyn Feinsod stepped in to join the team. Lauri Feinsod filled the position of CEO and instated the companies C4 (Consciousness, Creativity, Collaboration, Community) values-driven culture.

MANAGEMENT

In 2005, when founders Steve & Joan Feinsod stepped down, their daughter Lauri took over as CEO.

SUSTAINABILITY

The company became a zero landfill facility in April 2015.

The company also vows to a number of sustainability initiatives on their website. This includes a sourcing initiative that sources eco-responsible materials wherever possible, purchases products domestically wherever possible to decrease carbon footprint, co-developed eco-friendlier packaging materials, and more.

There is also a waste conscious initiative that has reduced waste per order by 66%, reduced trash hauls, and found ways to repurpose materials in the organization and community.

Finally, their consumption initiative includes actions like recycling all of the materials from their headquarters expansion, installing more energy-efficient HVAC units, activating paperless payroll, and more.