User:Rutuja Salvi/sandbox

Mad Over Donut, is a donut chain operating in India and owned by Singapore-based Pragati Ventures Pvt. Ltd. There motive is to spread love for donuts for as long as they can and to as many people as possible. MOD is defined as freshness guaranteed with fluffy wide varieties. It offers delicious, fresh, eggless gourmet donuts with over 25 flavors of both classic and savory donuts available and a range of premium iced and hot coffees.

The Mirah Group, owner of restaurant chains Rajdhani and Falafels, has recently picked up one-third stake in Mad Over Donuts (MOD). The investment has come in the form of fresh equity that has expanded the number of MOD outlets to 60. The sweet craze sweeping the globe landed in India with a bang a few years ago and there has been no looking back for Mad Over Donuts since. It carved a niche for itself in the F&B segment being the first concept of its kind to enter India. Its vibrant, youthful, customer experience has found a strong connect with its target audience and the brand has evolved into a lifestyle choice for many, especially with the eggless gourmet donut offering. Mad Over Donuts caters guests with an array of scrumptious donuts and refreshing coffees. It aspires corporates and professionals to discuss business over lip smacking donuts and smoothly blended coffees. MOD has 35 outlets in India, mainly in Mumbai and Delhi.

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Contents

1. Name

2. Tag Line

3. Outlets

4. Brand Value

5. Awards

6. External links

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1. Name:

Pragati Ventures were in a lookout of a simple name that would be a representative of love for donuts. Therefore the name Made Over Donuts, simply known as MOD. The concept was to share the love over donuts as your first love is always sweet, innocent and, unforgettable and that’s how MOD are - falling for the continuous pursue of freshness, flavors and fine quality of donuts.

2. Tagline:

"Love At First Bite" became a popular line among youngsters. In a bid to take their donut chain national, the management decided to strengthen their brand pull with an appealing tag line. Factors like ambiance, food, music, atmosphere and meeting people were identified as the aspects that were drawing people to their store. Encompassing all these factors in a single line, the sentence "Love At First Bite", was phrased. The first bite of the donut not only makes you fall in love with it but also helps you get completely lost in its smoothness and taste.

3. Outlets:

MOD has more than 35 outlets all over India in a diminutive span of less than 3 years, with expansion plans of more than 50 additional stores by end of 2012. The company has a unique donut theatre concept, the first of its kind in India. The stores, present dominantly in malls, airports and high streets, are specially designed to showcase the donut-making process and provide a multi-sensory experience for customers. The stores have glass viewing areas that allow customers to watch the entire preparation process, from dough to donuts, an exciting proposition for both young and old.

Mad Over Donuts pricing as appetizing is the items on its menu. From Rs 40 for a classic donut and Rs 50 for the others to Rs 200 for a box of six - Mad Over Donuts serves over 25 varieties. Introducing new flavors regularly.

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Brand Value:

1. Freshness

MOD donuts are freshly made every day, throughout the day. That covers practically everything, from the dough to the toppings. That means whenever you walk in to Mad Over Donuts, you are having the freshest donut possible.

2. Enjoy the Quality:

People ask us how we make our donuts so irresistibly soft and fluffy. We tell them, shhh...it's a well-guarded secret! But one thing we can divulge – we use only the highest quality ingredients, and we monitor our processes every step of the way. Total synchronization, total clockwork, total consistency in every bite and every donut!

3. Appreciate the Variety

If variety is the spice of life, yours just got a whole lot spicier! To cater to different taste buds, our donuts come in a whole selection of international classics as well as tantalizing local flavours. Be it ringed or filled, we have just the one for you!

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Awards won:

1. Juhu store received the award in the category "speciality food kiosk outlet" at vmrd retail design awards held at Bombay exhibition centre on 2nd February, 2011. We won the gold award in the specialty food kiosk outlet category. It is the first award won by mad over donuts

2. Oberoi store received the award in the category "the most admired food court outlet 2010 - 2011" at 2nd retailer excellence awards – 2011 held at Oberoi mall on 15th April, 2011

3. Burrp.com has certified mad over donuts – Powai store with "irresistible donuts 2010" on 4th January, 2011

4. Burrp.com has certified mad over donuts – carter road store with "irresistible donuts 2010" on 8th January, 2011

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External links:

Official Website www.madoverdonuts.com