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Victoria Beer - Cerveza Victoria Victoria is a company of beer lager founded in 1928 by Luis Carrasco Franquelo in Malaga, Spain. It has been historically linked to this city and its idiosyncrasy, something that is reflected in its slogan " Malagueña y Exquisita ". It belongs to the Damm group.

History

See also: History of beer in Spain It was founded in 1928 by Luis Franquelo Carrasco and had its first factory in the El Perchel neighborhood of Malaga. The first factory, with 85 workers, had a daily production capacity of 15,000 liters that were distributed in Andalusia and the neighboring country of Morocco.

In 1937 an advertising poster that showed the "fat man with beer" became famous: a bald man, a typical German tourist of the time, [ 1 ] sitting at a table with a Panama hat in his hand wiping the sweat from head while smiling. On the table, a large glass of beer and the motto " Cerveza Victoria, Malagueña y exquisita ". This image became an icon of the city, reaching great popularity in the 1960s and during the tourist boom on the Costa del Sol.

In the early 1990s, Cerveza Victoria was bought by Grupo Cruzcampo. During this period, in 1996 production at the Malaga factory ended. In turn, in 1999, the Group was taken over by Heineken International. The National Competition Commission forced it to get rid of some brands and in 2001 Victoria was sold to the Damm group.

Before 2007, Victoria beer was only marketed in supermarkets, until its new launch in barrels and third-party bottles. In 2017, it would open a new 3,374-square-meter factory in the Guadalhorce Industrial Estate in Malaga.

Victoria beer is made through a traditional slow maturing process, with a minimum of two weeks of aging. Bright golden in color, mild flavor, with "dense notes of toasted cereals", generous body and refreshing texture, it has an alcohol content of 4.8% and is recommended to be consumed between 4 and 6 ° C. [ 4 ]

Media

Cerveza Victoria appears in the feature film El Camino de los Ingleses directed by Antonio Banderas in 2006 and whose filming and setting takes place in the city of Malaga in the 70s.