User:Ryanmcc25/sandbox

Corporate History

In 1971, two enterprising brothers from Germany decided to open a graphic design firm. They had clear guiding principles — create outstanding work, provide seamless service, treat people with respect, and the rest will take care of itself. Today Karo Group is the longest serving creative agency in Western Canada.

Along the way Karo Group has transformed from a graphic design firm to an interdisciplinary creative agency servicing clients across many industry sectors.

Karo Group has designed their business around a group of creative thinkers from a wide variety of disciplines. Art directors and writers, interior designers and web developers, information architects and graphic designers, business strategists and marketers, along with a host of others. Karo Group has offices in both Calgary and Vancouver.

Philosophy

People don’t change because you ask them to. You have to inspire them to break old habits and form new ones. Guiding them along a new path takes time and a steady hand. Done right, it creates a subtle shift in the people’s beliefs – part social science, part magic trick. We have the blueprint. We call it a Persuasive Experience™.

Persuasive Experiences™

By applying creative thinking and a comprehensive understanding of consumer desires, Persuasive Experiences change the way people think, feel and behave about brands. They touch people on an emotional level, the most powerful connection you can make with your audience and the most rewarding for your bottom line.

Services

The following services stem from their major creative disciplines — advertising, communications design, interactive design and environment design: Brand and strategy development

Account management and planning

Print, radio, television, online and outdoor

Interactive, rich media and web development

Guerilla marketing

Mobile app development

Environment, exhibit, wayfinding and signage design

Communications design and production

Consumer, image and brand positioning

Direct response

Promotions and events

Collateral merchandising

Media planning and buying

Public relations

Video/TV production and editing