User:S3venevan/S'well

S'well is a reusable water bottle company headquartered in Manhattan, New York. Sarah Kauss founded the company in 2010. Kauss is the CEO of the company.

History
S'well was founded by Sarah Kauss in 2010. Kauss started the company after attending a panel at her five-year Harvard Business School reunion focused on the global clean water crisis. She initially invested $30,000 of her own savings and operated out of a brownstone in Manhattan. A year after the company launched, S'well experienced what is widely referred to as the “Oprah Effect” after being featured in O, The Oprah Magazine. S'well's operations relocated to the Flatiron District of Manhattan in 2015. By May 2015, S'well had sold 4 million bottles.

Product
The company manufactures 9, 17, and 25 ounce double insulated stainless steel reusable bottles. Each bottle is made with double-walled stainless steel and a polypropylene lid with silicone ring creating a vacuum seal. By April 2015, S'well was manufacturing over 90 different styles.

Partnerships
From 2010 to 2014 for each bottle sold, S'well donated a portion of their proceeds to WaterAid. In 2015, S'well launched a partnership with UNICEF Tap Project. S'well released water bottles that look like wood in 2015. For every wood-style bottle the company sold, it planted a tree in an American forest. The previous year, S'well planted 20,000 trees in Jupiter, Florida.