User:S88Marketing/sandbox

= Reed Nyffeler =

Reed Nyffeler (born January 10, 1977) is an American entrepreneur and business leader.

Nyffeler was born in Omaha, NE at Omaha Children’s Hospital. He attended the University of Nebraska at Lincoln and received a BA in Communications Studies, minoring in Economics, English, and Sociology.

Studying an average of 21 credit hours per semester, Nyffeler graduated in three years while working three jobs.

Shortly after college, he began working at Black and Decker in Kansas City, MO where he focused on sales and incremental territory growth. After two years of double-digit growth in Nebraska, Nyffeler quadrupled the customer investment and sales of proprietary Black and Decker accessories.

After leaving Black and Decker, Nyffeler began working at Brite Ideas Decorating in Omaha, NE. He developed a new sales strategy that created a dynamic database that researched industry trends and niche markets. He negotiated partnerships with large national service franchises, including The Dwyer Group Mr. Electric Brand, Scotts Lawn, and Tru-Green Chemlawn. In under two years, Brite Ideas experienced a 300 percent increase in investment as well as increased profit margin on sales made.

In 2007, Nyffeler partnered with a local security company and later founded Signal 88 Franchise Group, Inc. He developed a concept to change the security landscape through technology and franchise ownership. Focusing on Signal 88 Security’s flagship patrol model, Nyffeler grew the brand to over $50 million per year with an annual growth of 20 percent.

Early Life
Nyffeler was born on January 10, 1977, at Omaha Children’s Hospital, Omaha, NE. He is the second of three children and grew up in the Omaha area. His mother and father were both teachers and influenced him throughout his formative years. When Nyffeler was in sixth grade, his mother (who had previously been a stay at home mom) began working. This eventually led him to discover strength and success through self-discipline.

Education
Nyffeler attended Cottonwood Elementary School in Omaha, NE from kindergarten to fifth grade. He was also one of the first students to attend Omaha’s Peter Kiewit Middle School where he took part in the many competitive sports that the school offered.

From there, Nyffeler went to Millard North High School in Omaha, NE. Both of his parents worked at the time, making it necessary for him to walk to and from school every day. Nyffeler was heavily involved in extracurricular activities, including many competitive sports and the Fellowship of Christian Athletes.

Nyffeler began working at Xerox in his sophomore year of college to save money for a car. He contacted businesses and gathered information regarding potential leads in the Omaha area.

After high school, Nyffeler attended the University of Nebraska at Lincoln where he received a Bachelor of Arts in Communications Studies and minored in Economics, English, and Sociology.

Throughout College, Nyffeler maintained three jobs and took more than 21 credit hours each semester, allowing him to graduate within three years. “Back then, I was very aware of investing my time to get the greatest return towards my goal.” Said Nyffeler.

His first job was to sell advertising to local businesses in a small coupon book. To pay for housing throughout college, Nyffeler also became a resident manager on the academic scholarship floor of his residence hall. In his first year as a Resident Manager, Nyffeler capitalized on the lack of space in the residence halls by building and selling lofts to his residents.

Career
Immediately after graduation, Nyffeler began working at Black and Decker where he focused on sales and incremental territory growth. After two years of double-digit growth in Nebraska, he quadrupled the customer investment and sales of proprietary Black and Decker accessories. Nyffeler focused on building the relationship between Pamida, now Shopko, and Black and Decker. Within six months, all 225 Pamida stores carried Black and Decker power tools and accessories.

Shortly after leaving Black and Decker Nyffeler worked at Brite Ideas, a Christmas decoration and holiday display light company based in Omaha. He developed a new sales strategy that created a dynamic database that researched industry trends and niche markets. He negotiated partnerships with large national service franchises, including The Dwyer Group Mr. Electric Brand, Scotts Lawn, and Tru-Green Chemlawn. In under two years, Brite Ideas experienced a 300 percent increase in investment as well as increased profit margin on sales made.

In 2007, Nyffeler partnered with a local business owner and later founded Signal 88 Franchise Group, Inc. He developed a concept to change the security landscape through technology and franchise ownership. Focusing on Signal 88 Security’s flagship patrol model, Nyffeler grew the brand to over $50 million per year with an annual growth of 20 percent.

Signal 88 Security
Nyffeler co-founded Signal 88 Security in 2007 and immediately developed a concept to change the security landscape that utilized technology and franchising. While with Signal 88, Nyffeler completed over 100 sales and product training courses for over 2,500 people. He taught multimedia sales presentations that would help increase the success of Signal 88 in local markets. Nyffeler has sold over 140 Franchises and expanded to international markets. He seeks to change the security landscape through technology and franchise ownership. Focusing on Signal 88 Security’s flagship patrol model, Nyffeler grew the brand to over $50 million per year with an annual growth of 20 percent.

Signal 88 Security seeks to provide peace of mind through highly trained officers and high visibility patrol vehicles. One day, Nyffeler hopes to see Signal 88 providing peace of mind around the world.