User:SEsports92/sandbox

Synergy Events is an independent, full service event marketing agency that specializes in mobile marketing tours, PR events, product launches and sponsorship activation platforms for its sports and consumer-based clients.

History
Synergy Sports Promotions, as it was originally named, began in 1992 with the mission of bringing the sport of tennis to consumers where they live, work and play. Under president and founder Peter Hurley, Synergy launched its first event, creating a custom, portable tennis court in the heart of Times Square to promote Reebok and tennis pros Michael Chang, Patrick Rafter and twelve-year-old Venus Williams.

Since then, Synergy has shortened its name, but expanded its capabilities to include PR stunts, product launches, sponsorship activation, and mobile marketing tours.

Synergy has represented Fortune 100 companies, global consumer brands, sports sanctioning bodies and top PR firms. The company has executed events in more than 150 markets at thousands of venues, high-profile consumer locations and at the world's top sporting events including the Super Bowl, World Cup, Olympics and Daytona 500.

Clients
Brand Partners adidas, Crest, EMI, KFC, M&M'S(r), Old Spice, Pampers, Reebok, Stride, Today Show, Wells Fargo

Agency Partners Allison & Partners, Catalyst Public Relations, cohn&wolfe, Edelman, GolinHarris, MSL, Ketchum, PainePR, Weber Shandwick, Taylor Strategy

Sports Leagues and Organizations ATP, Breeders' Cup, Major League Soccer, NASCAR, PGA of America, USA Football, USTA

M&M’s® Pretzel Chocolate Candies First Birthday Party
After being awarded 2011 Product of the Year by Product of the Year USA, M&M’s® teamed up with Synergy yet again to celebrate the product’s first birthday featuring a record-breaking piñata of the Orange spokescandy. The event took place at the 69th Regiment Armory on August 4, 2011 in New York City, and was hosted by musician Cee Lo Green. Green pulled two ropes attached to chutes inside the piñata, releasing over 2,000 bags of the product into the crowd. The piñata measured at 121,279 cubic feet (47 feet high, 68.5 feet wide and 37.67 feet deep) and stood atop a fake birthday cake. The piñata broke the Guinness World Record for the world’s largest piñata, a record previously set in 2008 by South Philadelphia’s Carnival Cruise Lines.

Valvoline’s NextGen Product Launch
Synergy’s work on the summer launch event of Valvoline’s NextGen motor oil, helped PR agency Cohn & Wolfe win a 2011 PRSA-NY Big Apple award in the “Marketing Consumer Products: Other” category. The launch was part of an integrated marketing campaign created by Cohn & Wolfe to launch the “green” motor oil. The event was held in Herald Square and featured NASCAR personality Rutledge Wood of SPEED and a 30-foot oil drum to show consumers how much motor oil can be saved when using the new product.

M&M’s® Pretzel Chocolate Candies Launch
On June 2, 2010, Synergy unveiled a 24-foot tall and 22-foot wide stage in the image of a giant, orange M&M’s® Pretzel for the release of the new candy. Inside, the 10 finalists of American Idol’s Season 9, led by winner Lee DeWyze, performed 3 songs for the crowd of 100,000 people in New York City’s Herald Square. The performance was also live-streamed on the M&M’s® Facebook page. The event was considered by Mars Chocolate North America to be the biggest M&M’s® product launch the brand has seen in a decade.

Crown Royal® Presents the “Your Name Here” 400
Working with PR agency Taylor Strategy, Synergy created the unveil for both the 2008 and 2009 unveils of the Crown Royal® Presents the “Your Name Here” 400 contest, in which the Richmond International Raceway race of the NASCAR Sprint Cup Series is officially named after a special Crown Royal® consumer with an inspiring accomplishment. In 2008, Synergy created a 10,000 square-foot mosaic of the official Crown Royal® Presents the Dan Lowry 400 banner in the Nevada desert. As a part of his inauguration, Lowry was flown in a helicopter over the banner near the Las Vegas strip. In 2009, Synergy led the unveil at the Daytona International Speedway, revealing a 20-foot inflatable Crown Royal® whisky bottle bearing the official Crown Royal® Presents the Russell Friedman 400 logo, which was kept underneath a larger version of the iconic purple bag. NASCAR driver Jamie McMurray was also there to lead to ceremony.

USTA SmashZone
Beginning in 2009, the United States Tennis Association and the U.S. Open (golf) enlisted Synergy to bring back the SmashZone event, a 20,000 square foot interactive fan experience at the USTA Billie Jean King National Tennis Center, home of the U.S. Open, in Flushing, Queens of New York City. SmashZone is held at the U.S. Open during the end of August and early September, several exhibits and activities, as well as QuickStart Tennis matches to showcase 10 and Under Tennis. SmashZone continued in 2010, and in 2011 partnered with Michelle Obama’s “Let's Move!” campaign, in which the First Lady paid a visit to the Center Court, along with Serena Williams, Billie Jean King, John McEnroe, James Blake, Katrina Adams, and Mal Washington.

Wachovia Way2Save World’s Largest Money Machine
In 2008, Synergy helped Wachovia Corporation launch their new Way2Save program with a 12-city Way2Save Challenge Tour. The tour featured an oversized money machine, which itself was three-stories high and held eight individual machines within. Challengers raced to grab as much flying money as possible while inside the machine; $10,000 was given away in each city. Each tour stop also featured a photo area, a golf putting area for prizes, and a message tent. Synergy’s work made the company a finalist in PROMO magazine’s 2008 Pro Awards for “Best Use of Event Marketing (More Than Five Venues).” The tour won a REGGIE Award for the “New Product Launch” category by the Promotion Marketing Association, Inc., generated over 600 million media impressions, and as a result, Wachovia opened over 1.3 million new Way2Save accounts by the end of the year.

Lady Liberty’s “Inner M”
As a PR stunt to launch the start of M&M’s® Brand “Inner M” campaign, Synergy Events created a 53-foot statue of Lady Liberty’s “Inner M” and floated it down the New York Harbor. The stunt was meant to encourage commuters to “liberate their fun side,” with the iconic landmark being the first to do so. The statue was unveiled at 6:45am on January 19, 2007. It weighed 12 tons. The campaign in total generated over 100 million media impressions for M&M's®.

NASCAR Champions Week and Victory Lap
On November 29, 2006, Jimmie Johnson, Matt Kenseth, Denny Hamlin, Kevin Harvick, Dale Earnhardt Jr., Jeff Gordon, Jeff Burton, Kasey Kahne, Mark Martin, and Kyle Busch gathered in Times Square for the annual Champions Week celebrations leading up to the NASCAR Nextel Cup Series awards ceremony. Beginning with a live appearance on ABC’s Good Morning America, the drivers did a 15-minute Victory Lap around Time Square, continuing through the blocked off 53rd and 42nd streets. The procession ended at the ESPN Zone where the drivers greeted media and received their Tissot T-Touch NASCAR Special Edition watches. With this event, Tissot continued a partnership with Synergy in organizing a three-week promotion later that year at the Tourneau TimeMachine store in Manhattan.

KFC Corporation’s “Face from Space”
On November 14, 2006, Synergy helped Kentucky Fried Chicken become the world’s first brand visible from space, unveiling their new Colonel Sanders logo in Rachel, Nevada, within the Area 51 desert. Originally, the logo was to be built near the site of the original KFC restaurant in Utah’s flatlands but had to be relocated just two weeks before construction due to torrential storms. The oversized logo took over 3,000 hours to create from inception, and 24 days to physically construct, piecing together 65,000 one-foot by one-foot SnapCourt™ tiles and making sure the project stayed under wraps. The project was awarded the 2007 Event Marketer’s Silver Ex Award for Best P.R.-Generation Event, and generated over 550 million media impressions worldwide.

Officers

 * Peter Hurley, President and Founder
 * Ted Curtin, Executive Vice President
 * Stan Phelps, Chief Solutions Officer
 * Keith Green, VP Communications & Agency Partnerships
 * Jay Silva, VP Account Management