User:SJHRstudent/The Purple Campaign sandbox

The Purple Campaign is a non-profit organization created in the wake of the #MeToo movement to address workplace sexual harassment. In 2018, Ally Coll left her corporate legal job to launch the Purple Campaign with co-founder Jessica Patterson in an effort to end workplace sexual harassment. Coll emphasizes the mission that it is up to individuals to speak up, but it is also up to businesses, lawmakers, and others to end workplace sexual harassment. In 2023, Coll announced that the work of the Purple Campaign would continue through the consulting firm The Purple Method.

History
The Purple Campaign was created in the wake of the 2017 #MeToo movement. Co-founder Ally Coll was working at the law firm Boies Schiller Flexner when it was reported by the New Yorker that in its representation of client Harvey Weinstein, the firm had hired private investigators in part, to “provide intelligence which [would] help the Client’s efforts to completely stop the publication of a new negative article in a leading NY newspaper.” Coll initially stayed with the firm and worked with colleagues on internal policy reform efforts. But in an effort to contribute more to the work of ending workplace sexual harassment, she left her position at Boies Schiller Flexner and started the Purple Campaign with co-founder Jessica Patterson in 2018.

Issue
The issue of Sexual Harassment in the workplace has a history of detrimental impact on women. A culture of harassment in the workplace has a negative effect on job performance and organizational commitment among all employees. Stabile & Grant in Women, Power, and Rape Culture: The Politics and Policy of Underrepresentation (2022) focus on the connections between political underrepresentation and the erosion of women’s legal rights in the United States. This work further discusses the advocacy efforts The Purple Campaign does to empower women during and beyond #Metoo.

The Purple Method
In April 2023, Coll announced that the work of The Purple Campaign would continue via the consulting firm The Purple Method. The Purple Method will continue the corporate certification program started under the Purple Campaign as well as offer training, policy review, and “strategic consulting services.”

Corporate Certification Program
In July 2019, the Purple Campaign partnered with Uber, Amazon, Airbnb, and Expedia in an effort to create a corporate certification program for combating workplace harassment. These companies agreed to provide funding and data for use in policy formation on employee training, harassment reporting, and investigation protocols to reach success in the Silicon Valley boys club regarding workplace harassment.

The Certification program allows employers to take substantial steps to address workplace harassment. After the program, employers can choose to receive additional information regarding their approaches to combat workplace sexual harassment in comparison to other companies. 71% of employees who participated in training said that they were "more likely to stay at their company and feel more valued as an individual at the company." According to CNN, through its corporate certification program, the Purple Campaign wants “to create an outside stamp of approval for companies similar to the LEED green building certification or the Human Rights Campaign Corporate Equality Index.”