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The Advertising Producers Association, or APA, is a UK based non-profit trade body that represents the interests of UK commercial production, editing, vfx, audio post and music companies. . APA members work within TV and Digital commercials along with advertisers and agencies. In 1978, the APA was formed as the AFPA, an adjunct to the British Film Producers Association (BFPA), and became the AFVPA in 1982, which it was known as until 2000.

The purpose of the Advertising Producers Association, is to circularise industry information, represent the production companies within the advertising industry, create industry standards and provide professional development. In addition, the association works closely with the IPA to ensure better communication- addressing production issues and resolving disputes. Steve Davies is the Chief Executive of the APA and it's chairmen are John Hackney and Lewis More O'Ferrall.

The annual APA Collection & Show honor the best UK commercials of the year and is considered as one of the major advertising awards in the UK. The renowned APA Masterclass, a training course for emerging young producers, is an introduction to the numerous aspects involved in producing television commercials today. It aims to guide students through each stage of the production process illuminating each area and offering expert knowledge on the various components of production.

The APA has organised events around the world to help its members develop businesses in new markets, including Tokyo, Shanghai, Beijing and Mumbai. Most recently (2013) the APA organised 'Creative London comes to Silicon Valley', taking 30 of it members to Silicon Valley in San Fransico to meet Google/Youtube, Netflix, Twitter amongst others.

Every year The Future of Advertising seminars, provides an opportunity to understand the latest developments in technology and communication, and to see the possibilities they create for brands to talk to consumers.