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Semiotics of Golf
Golf as a sport has become a common element of the culture of the sports world. Semiotic analysis is one method in which scholars may come to understand the everyday practices within our culture that are appropriated through subtle nuances and our own cultural values. According to Hundley, Golf is no exception, to semiotic analysis because it is a naturalized phenomenon privy to examination and is representative of larger social issues within our culture.

Despite golf being a popular sport with a tremendous amount of literature and publications being written on it as a topic, the sport's literature is limited to investigations on equipment advances, investigations into different mental and physical training regimens, autobiographical works on great golfers of the past, travel narratives, and nonfiction narratives of golf events and professional golfers. Golf has received relatively little attention from scholars and social scientists. Golf has yet to be examined in detail through a semiotic lens.

Some preliminary analysis of semiotics of golf has been done on marketing commercials concerning golf. An example of a semiotic analysis of a golf commercial was done on Nike's Ripple commercial featuring a young Rory McIlroy worshipping the PGA Tour's Tiger Woods throughout his childhood before becoming a professional golfer himself and playing against Tiger Woods. The semiotic analysis of this commercial is an example of the next steps that are possible within the examination of golf through a semiotic lens.