User:STChristiansen/CWW

Work in progress

Complete Medical Group Worldwide (CWW) is a global medical communications agency part of McCann Healthcare Worldwide (MHWW). MHWW is one of the top three healthcare marketing communications networks in the world and part of the McCann Worldgroup (MWG) owned by the Interpublic Group (IPG).

CWW has offices in Australia, Canada, China, Germany, India, Italy, Japan, Korea, Singapore, Spain, UK and USA.

Specialist agencies
CWW consists of a number of specialist healthcare agencies:

Medical communication
Complete Medical Communications (CMC), Complete HealthVizion (CHV), Caudex Medical: specialised in medical and pharmacy education, scientific meetings, pharmaceutical publication planning, communication strategy and clinical experience programs.

Pharmacy education
The Health Initiative (THI): specialised in pharmacy communications and training.

Strategic consultancy
ConsultComplete: specialised in pre-launch brand strategy, market landscaping, strategy development, positioning and marketing.

Market access
Complete Market Access: specialised in market access strategy, data generation and communication plus pricing and reimbursement.

Regulatory services
Complete Regulatory Writing: specialised in clinical regulatory documentation, regulatory submissions and clinical development documentation.

Digital
Complete Digital: specialised in digital and social media strategy, digital marketing and communication solutions, digital data activation and e-learning.

Timelines

 * 1990: CMC formed in Macclesfield, UK
 * 1997: IPG/McCann acquires CMC; Complete Regulatory Writing established
 * 1999: IPG/McCann acquires Caudex Medical; Evidence Research Unit established, later renamed Complete Market Access
 * 2001: CMC US office established
 * 2003: CMC Glasgow office established
 * 2005: Complete Medical Group formed to include CMC and CHV; Complete Consult established
 * 2006: Complete Studio services established
 * 2009: McCann Medical Communications formed to include all global Complete brands plus Caudex Medical, THI and network of local offices in Europe and Asia Pacific
 * 2010: Complete Digital launched
 * 2011: McCann Medical Communications becomes Complete Worldwide