User:Sa18ma/sandbox

Music in Advertising

(add in between two sentences of overview) Music can change the way something is portrayed. It influences how the brain receives things. For example, someone is watching a horror movie and eery music comes on, it will make the moment more scary than if there was no music happening in the background. Music can also be used to promote certain things.

In the subsection "Memorability" we wrote "A theory suggests that the initial sound(or notes in the case of music) activates a cohort of possible matches in memory, which is narrowed as the sound (or melody) progresses."

Source: Gillard, Jessica, and Michael Schutz. “Composing Alarms: Considering the Musical Aspects of Auditory Alarm Design.” Neurocase (Psychology Press), vol. 22, no. 6, Dec. 2016, pp. 566–576. EBSCOhost, doi:10.1080/13554794.2016.1253751

In subsection "Targeting" we wrote In this article, “Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products,” the author talks about how the the advertisers use a specific type of music to target an audience such as, "use traditional Asian music is basically melodic and rhythmic but not harmonic or polyphonic, whereas in Western music, harmony and polyphony are more developed, probably due to a strong Christian religious influence.

Source: Lalani, AshokK., et al. “Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products.” Journal of Global Marketing, vol. 22, no. 2, June 2009, pp. 139–153. EBSCOhost, doi:10.1080/08911760902765973.

For "Effects of Creditability" we wrote The army, for an example, uses "popular culture references, such as familiar modes of narration, music, and images from popular films, television, and games in their effort to present the Army as an exciting and appealing opportunity.”

Sources: Hakola, Outi J. “How Pop Can Army Strong Be? Uses of Popular Culture in US Army Recruitment Campaign.” Journal of Popular Culture, vol. 51, no. 6, Dec. 2018, pp. 1540–1561. EBSCOhost, doi:10.1111/jpcu.12744.  

In the subsection "Authority Establishment," we wrote An example of "Authority Establishment" is that advertisers promote famous singers and their tours to increase sells."

Source:Taylor, TimothyD. “Advertising and the Conquest of Culture.” Social Semiotics, vol. 19, no. 4, Dec. 2009, pp. 405–425. EBSCOhost, doi:10.1080/10350330903361091.

For "Structure" we wrote An example saying "In the article “Musical Commercials. Differences with Musical Cinematographic Genre” the author introduces the importance of structure for music used in advertising and “try to examine the role that television played in relation with the different vision devices that had been going configuring the history of the images."

Source: TORRAS I. SEGURA, Daniel. “Musical Commercials. Differences with Musical Cinematographic Genre.” Zer: Revista de Estudios de Comunicacion, vol. 18, no. 35, Nov. 2013, pp. 300–313. EBSCOhost, library.collin.edu/login?url= http://search.ebscohost.com/login.aspx?direct=true&db=a9h&AN=94149718&site=ehost-live.