User:Saagarkaddam/sandbox

The Armada Retail Concept is one of the Gulf's leading multinational conglomerate organization,holding the headquarters in Kuwait City, Kuwait. The operations are carried out in various parts of Gulf Corporate Council (G.C.C.), Qatar, Bahrain, United Arab Emirates and Kingdom of Saudi Arabia. The Organization was founded in 1973 with an operation as a single shop Al-Orjwan, one of the modern stores, being ahead of its time located in the prime location of Kuwait. Currently operating more than 120 stores across G.C.C. comprising of own brands viz. RIVA, CHOICE and RIVA KIDS as well as several franchise brands.The Company widely sells apparel, clothing line as well as accessories including bags and footwear.

History
The commencement of the business was established in 1973, with a single operational store in the high streets of Kuwait, being the first modern, duplex store. Primarily dealing with ahead of time designs incorporating mainly European styles and amalgamating with the local Arab ethnic fashion, the business flourished throughout the years, leading to the birth of Armada Retail Concept in 1997. The Company launched the own brand RIVA, in 2001, considered as a milestone and breakthrough in the the Gulf Retail Apparel Market. By the end of 2007 the Company had approximately 50 stores primarily operating in Bahrain and United Arab Emirates and subsequent operations in Qatar and Kingdom of Saudi Arabia. The company has established a solid number of more than 120 stores by the end of 2016 across Kuwait, Bahrain, U.A.E. and Kingdom of Saudi Arabia.

Brands
The power-house brand RIVA, was established in 1997 dominating the local markets representing the modern era female with its elegant and vivid designs combining the artistic influence of the west and incorporating the ethnicity of the Arab culture. The Brand has a humongous hold across 4 countries withholding more than 25 stores.www.rivafashion.com

Post heavy popularity of RIVA the Company launched CHOICE in 1998. The designs inherit essence of Persia combining the modern styles. The style is adaptable for day to day functioning as well as vivid occasions complimenting with variety of colors and styles.

RIVA KIDS, established in early 2000, is a brand targeted towards the age group of 04years to 14 years comprising of fresh color palette making your daughter to be the princess from your favorite Fairy Tales