User:Saband123/draft:Caria

=CARIA (Advertising)= CARIA is an integral, secure system used in Advertising across the UK & Ireland to book and manage TV campaigns & airtime. It is commissioned by Clearcast, the market clearance body for television adverts. It is owned and operated by Optimad Media Systems, which is part of Group IMD.

The majority of UK & Ireland ad spend is managed through CARIA. In 2006, 80% of UK TV advert revenue went through the system.

In Autumn 2010, IMD & Clearcast extended their commitment to continue & develop CARIA by signing a new 6 year contract.

Services
CARIA provides the campaign data management for advertising in the UK & Ireland:
 * Processes media bookings for TV & VOD all online
 * Shares information on campaigns and ad spots between all parties involved
 * Delivers copy instructions for media bookings & campaigns with details of where & when the ad will be aired across all broadcasters
 * Tracks changes to campaigns
 * Makes it easy to edit campaign details and media bookings
 * Contains information on billing which can feed directly into agency systems avoiding duplication of work