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Coca-cola ad analysis
In this video advertisement of the coca-cola company, it used a lot of different varieties of elements and colors to grab the audience's attention. Although this advert was made in the 1980s, the limitations are that it isn't as clear and HD as the adverts we see today. In the video, it mostly shows people who are dancing and having a "good time" after they have drunk the coca-cola drink.

In this ad, the main colors that have been repeatedly used are orange and red. One of the reasons is that the main colors of the coca-cola company are red and black (sometimes orange). Therefore they used these types of colors to symbolize their company. Also, the use of close-up shots of the coca-cola drink "dancing" grabs the audience's awareness by appealing to pathos. It makes them think that even the drink itself is very hyped and it allows you to feel nice and refreshed after you drink it. The use of words in the song also appeals to pathos, such as, "can't beat the feelin'", "feelin' you got from the coca-cola" and many more. These words give the audience a joyful and hyped feeling which then persuades them into buying their product.

Also, the use of several images of different people dancing brings up a happy and energetic "energy" to excite the audience, but also to allow them to relate to the people in the video. For example, in one of the short moments, it is a shot of a working man dancing to a song he is listening to on his earphones. Since a lot of people work hard every day and may not be able to rest, the ad shows that they can still be able to enjoy themselves. This allows the audience to feel like the company is able to relate them which also increases their credibility( appeal to ethos).