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Asiatique The Riverfront
Asiatique the riverfront is festival market and living museum. It same the department store but it change to be market street. It is the largest lifestyle shopping at side of Chao Phraya River. Asiatique the riverfront locate in Charoenkrung district includes souvenir shop for tourists and home decor products. " Riverfrontfront district offers a panoramic scenery of Chao Phraya river along the riveride walk which is longer than 300 meters. Town district consists of an outdoor activities yard and international restaurant zone that include a variety of international food and drinks." ( www.thaiasiatique.com n.d. ) In addition, Asiatique The Riverfront brings back the story of past to let people experience lifestyle of ancient people by improving the old building and while keeping its original architecture.

History
History of Asiatique The Riverfront Back in the 1900s, during the reign of King Chulalongkorn, Asian countries were under threat of invasion from the European superpowers. With great foresight, King Chulalongkorn took the initiative to raise Siam to the level of leading countries of the world and decided to establish relations with Denmark. Included in this process was the construction of a pier belonging to the East Asiatic Company, a business dedicated to the export of teak wood and owned by Mr. Hans Nille Andersen, a Danish national. This pier signaled the beginning of international trade between the Kingdom of Siam (the former name of Thailand) and European nations and was the key to Siam maintaining the sovereignty and independence it enjoys to this day. Today, that same area place which the East Asiatic pier occupies is being restored to its original under the name “ASIATIQUE The Riverfront ” the first and the biggest market lifestyle project in Asia on the banks of the Chao Phraya River, and soon to become Bangkok’s trendiest landmark. (www.thaiasiatique.com n.d.)

Transportation
Transportation to Asiatique : Personal car, Bus , Express Boat , Yacht , BRT , BTS from Saphan Taksin Station and take a shuttle boat to Asiatique.

Shop and Show
The shop andshow in Asiatique The Riverfront have Tourist products shops, Bar and Restaurants , Fashion and Accessories shops , Furniture and Home furnishings stores. There have theater which can accommodate more than 400 people in the theater to watch Thai culture show and Joe Louis puppet theater, Factory district is a meeting point. (www.pantip.com n.d.)