User:Sajad.Za/sandbox/Bamilo

Bamilo is the 1st marketplace start-up in Iran. It was founded back in December 2013 and launched in July 2014. Ramtin Monazahian, founder and head of Bamilo's board of directors, tells us about the first days of Bamilo: "We were just 10 people when we started out. When we launched Bamilo, we grew to about 50. Today Bamilo has a headcount of more than 350, with an average age of 25 years." Bamilo is the first and largest venture of the Iran Internet Group, backed by MTN. Other IIG ventures include Snapp, Zoodfood, Pintapin and Eskano. Most of experts and Analysts in the e-commerce field believe that Bamilo changed the concept of online shopping in Iran. It also challenged the monopoly that was prevalent before its market entry.

About The Founder
Ramtin Monazahian was born in Shiraz. His family migrated to Germany when he was 2. He grew up in a small village before moving to Cologne to graduate with degrees in business and economics, and after that his Ph.D. in Finance. After his studies in Germany and the US, he worked in the Investment Banking field for 3 years. After returning to Tehran in January 2014, Ramtin first assembled a team of 10 that would go on to launch Bamilo in July within 6 months. Bamilo started out as a mobile- & electronics-centered marketplace, before pivoting and refocusing its efforts on fashion.

BLACK FRIDAY
Bamilo, one of the country’s two main online shopping websites, is holding its first version of Black Friday, called Harajome or Friday sale, with lucrative discounts for items including the iPhone 7. “Black Friday used to be a foreign concept here in Iran. In fact, a lot of folks have never even heard of the idea,” he said. “In total more than 600 retailers are participating in Harajome with great discounts to Iranian customers. As of Thursday we have had more than 100,000 pre-subscribers.”

Bamilo took 2016’s Black Friday campaign to another level in Iran. Many billboards, tons of display ads, cool clips on social media, using influencers on social media and so on.They even partnered up with ParsOnline(an internet provider) to promote online buying in Mashhad, Shiraz and Tehran. All these efforts are showing that Bamilo is expanding and bringing the culture of online buying into the limelight. The company offered 500 different types of products (nearly 35K products) with big discounts and products such as PlayStation. 80K products (number of products) were on sale on the website. Over 90% of the platform’s merchants took part in the Harajome campaign. Other interesting PR statistics about the campaign: According to Ramtin Monazahian, the targets of this campaign were: Despite being just 3 years old, Bamilo is already ranked by Alexa as one of the most viewed websites in Iran.
 * 1M visitors on the first day of the campaign.
 * The number of the orders were 30 times than the normal day.
 * Bamilo had orders from 435 different cities.
 * 35% of the orders belonged to fashion.
 * Books and sports goods saw a 200% and 100% increase respectively.
 * One of the electronic suppliers sold 100K euros.
 * Encouraging the internet users to try online buying.
 * Providing a new opportunity for Iranians all over the country to buy more easily online.