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= Adjara Group =

Adjara Group ("აჭარა ჯგუფი" in Georgian; formerly known as Adjara Group Hospitality) is a leading Georgian company in hospitality, lifestyle development and agropreneurship.

It has gained worldwide recognition for trend-setting establishments and entrepreneurial projects through developing and managing lifestyle brands. Restaurants created by the company combine international gastronomic talent with fresh, locally sourced produce.

A pioneer in urban and rural development, Adjara Group has shaped the face of the region as a result of the ecosystems which organically grow around each of the enterprises it creates. The company has the ability to turn even the most remote and underdeveloped regions across the country into tourism destinations.

History
Adjara Group was founded by visionary and trend-setting entrepreneur Temur Ugulava, along with his team of professionals.

In 2010, the company entered the Georgian hospitality sector by introducing and managing the first local Holiday Inn franchise, which successfully pushed the design and concept boundaries for the international brand.

In 2012 Adjara Group converted an abandoned Soviet-era sanatorium in the mountainous region of Kazbegi into what quickly became the first Georgian lifestyle brand of Rooms Hotels. It has since gained global recognition and praise for its unparalleled location, architecture and design.

Two years later in 2014 a historic publishing house would become the second Rooms Hotel, this time in the heart of the Georgian capital, Tbilisi. The design concept of the hotel combines brutalist chic architecture with elements of contemporary décor.

In 2016, a former Soviet sewing factory was revived and transformed into a colorful hostel, bringing together young travellers and art enthusiasts as well as a diverse community of boutiques and local eateries.

Stamba hotel is an indulgent luxury addition to the group and is located in a separate wing of the same former publishing house building as Rooms Hotel Tbilisi. In 2018 the hotel opened its doors offering unparalleled amenities including a rooftop swimming pool as well as boutique chocolate and coffee manufacturing.

Corporate Social Responsibility
Adjara Group is a member of the UN Global Compact’s initiative - unglobalcompact.org.

The company shares the UN principles on Human Rights, Labour, Anti- Corruption, and Environmental Responsibility. Adjara Group’s policies and business practices reflect a commitment to making a positive impact in communities around the country.

Adjara Group strives to create a diverse and inclusive workplace where every employee is respected, empowered and rewarded. Equality in terms of gender, ethnicity and sexual orientation is the key to the company’s corporate culture.

Gender Equality
Financial independence is one of the key factors in women’s psychological rehabilitation following the experience of trauma and isolation. Therefore, the company has initiated a program to support victims of domestic violence by providing training and employment opportunities.

Environment
Adjara Group has invested in a series of environmentally friendly electric cars to mitigate air pollution as well as having set up Electric Vehicle Stations – EVS’s- in the parking spaces of Rooms and Stamba Hotels. The company has also decreased the consumption of electricity at Holiday Inn Tbilisi, Rooms Kazbegi and Fabrika by installing energy efficient light bulbs. Moreover, instead of disposing of used kitchen oil, the company sends it from all the properties to an ISO certified company for recycling purposes. Adjara Group is part of the Green Engage programme, which urges environmentally friendly business practices and ensures the implementation of green ideas.

Grassroots Engagement
The opening of Rooms Hotel Kazbegi has had a profound impact on the surrounding region rendering it a leader among sustainable destinations. The company has transformed the area by developing infrastructure, generating work opportunities and establishing new social norms. Recent years have even been marked by inward migration with people who had previously left returning to Kazbegi to set up small businesses. The company encourages and protects the community’s existing businesses as well as financially supporting new entrepreneurial ideas. Adjara Group is also planning a series of exchange programmes between Tbilisi and Kazbegi youth.

Arts & Culture
Adjara Group is an important contributor to the development of the country’s art scene. The company’s brands are each associated with a diverse group of contemporary Georgian artists and both Rooms and Stamba hotels continuously renew art collections throughout the properties.

The Group is in partnership with prolific underground clubs such as the legendary Bassiani and Gallery, which have turned Tbilisi into the new mecca of electronic music. Additionally, Adjara Group is involved in Mercedes Benz Fashion week, which has helped elevate Tbilisi to the top of the emerging fashion scene. The company also regularly collaborates with the Georgian National Opera, Rustaveli Theatre and International film and photography festivals.

Stamba Hotel is hosting the new Tbilisi Photo and Multimedia Museum where decades worth of photographic material by international, regional and local artists are displayed.

Holiday Inn Tbilisi
In 2010, Adjara Group entered the Georgian hospitality sector by introducing and managing the first local Holiday Inn franchise, which successfully pushed the design and concept boundaries for the international brand. The company turned the former Adjara Hotel into a new, modern establishment while preserving the initial face of the building. "The hotel combines high quality standards of Intercontinental Hotels Group (IHG) with the essence of the Georgian hospitality." Rusudan Kalandadze, GM, Holiday Inn Tbilisi. Located in the center of the Georgian capital, the glass-fronted Holiday Inn Tbilisi offers 270 contemporary rooms with floor-to-ceiling windows. The hotel is designed for business travelers as well as visiting families and offers a variety of luxury features and services.

Rooms Hotels
The brand Rooms revolutionized the country’s hospitality industry and established new lifestyle trends which are admired globally for having pushed the country’s architecture and design boundaries. The first Rooms Hotel opened in the mountainous region of Kazbegi in 2012, followed by Rooms Tbilisi in 2014 and the latest Rooms Kokhta in the alpine resort of Kokhta-Mitarbi in 2019. Composition of colors, textures, artwork, furnishings, music and light in all three properties create a unique signature concept combining local aesthetics with international standards.

All three Rooms Hotels are members of Design Hotels.

Rooms Hotel Kazbegi
Adjara Group converted an abandoned Soviet-era sanatorium in the mountainous region of Kazbegi into what quickly became the first Georgian lifestyle brand of Rooms Hotels. It has since gained global recognition and praise for its unparalleled location, architecture and design.

Rooms Hotel Tbilisi
A historic publishing house became the second Rooms Hotel in the heart of the Georgian capital, Tbilisi. The design concept of the hotel combines brutalist architecture with elements of contemporary chic décor and has turned urban conversion in the country into a fashionable trend. The hotel was nominated by global affairs magazine Monocle as the top place to stay in 2018.

Rooms Hotel Kokhta-Mitarbi
The latest Rooms Hotel is located in the picturesque alpine resort of Kokhta-Mitarbi renowned both for winter sports and summer activities. The highest mountain of the resort is Mount Kokhta at approximately 2.200 meters above sea level and is a popular escape for adventurous freeriders and ambitious treckers.

Stamba Hotel
Housed in the same 20th century landmark building of the former publishing house as Rooms Hotel Tbilisi, Stamba Hotel - also a member of Design Hotels - continues in the same spirit of urban conversion, design aesthetics and commitment to local culture. The hotel has quickly gained international recognition by winning the Best Concept of the Year Award at the AHEAD Europe Awards and the People’s Choice Award at the AHEAD Global in 2019. Crafted by the in-house team of creatives and driven by engaging young Georgians, Stamba Hotel is a celebration of Tbilisi’s ever-evolving identity as a hotbed of talent and originality. The hotel includes design-centric guestrooms, farm-to-table restaurant and bean-to-bar Chocolaterie as well the unprecedented Tbilisi Photo and Multimedia Museum along with the unique construction rooftop swimming pool.

Fabrika Hostel
Fabrika hostel, which once served as a garment factory, has become an innovation within the country’s hospitality sector. Situated in a historic neighborhood of Tbilisi, this multifunctional urban space was created for local youth, art enthusiasts and the new generation of adventure seekers who can choose between shared or private rooms at affordable prices. Fabrika Hostel was created in partnership with MUA (Multiverse Architecture), a dynamic and innovative group of architects based in Tbilisi. The hostel includes thirty-nine dorm rooms, fifty-four private guestrooms, a street food-based restaurant and youthful public spaces. The eclectic community vibe, a diverse selection of food and drinks as well as industrial bohemian design has turned Fabrika into one of the capital’s cultural hotspots. By gathering creative and forward-thinking entrepreneurs, Fabrika courtyard includes a collection of art studios, concept stores, co-working spaces, restaurants and bars.

Cafe
The Café’s culinary style combines Georgian gourmet cuisine with an eclectic mix of international specialties. Local flavors embody the company’s signature ‘farm to table concept’ through the sourcing of fresh produce and other ingredients from Georgian farmers. An open kitchen with exposed rotisserie and fresh ingredients on display provide a preview of what delicacies guests can expect.

Chocolaterie & Roasterie
Driven by the Bean to Bar concept, Stamba’s Chocolatier and Roastery serves in-house roasted coffee imported directly from Brazil, Colombia, Honduras and India. To accompany hot beverages, house-made artisanal and handcrafted chocolates are offered with different flavors. Chocolatier and Roastery also serves home-made Lagidze water, a local specialty created in 1887 which has become part of the country’s gastronomic culture.

Pink Bar
The bar’s cocktail menu features handcrafted, zesty, seasonal cocktails created with local fresh spices and ingredients. The beverage program also includes exclusive beers as well as extensive selection of local and international spirits.

The Kitchen
The Kitchen embraces the ‘Farm to Table Concept’ and offers a refined selection of European specialties prepared from locally sourced produce. The drinks menu celebrates Georgia’s ancient viniculture and features the best of the country’s wine selection.

Bar Room
The interior of the bar is decorated with paintings from emerging Georgian artists while the drinks program includes an extensive range of wines, exclusive beers, and handcrafted cocktails prepared with local organic ingredients.

Garden Bar
The Garden Bar is immersed in greenery and chic aesthetics of the hotel’s courtyard garden and the menu presents a variety of seasonal cocktails prepared with fresh herbs and spices.

Lolita
Located across from Rooms Hotel Tbilisi, Lolita serves as the capital’s epicenter of modern international and Georgian cuisine. Street food inspired menu features handcrafted cocktails prepared with fresh pressed produce and local ingredients. Urban outdoor seating area with an open kitchen creates a unique social hub while the historic decor of the inside space provides an escape for cold winter evenings.

Shio Ramen
Located in the spacious courtyard of Fabrika, the menu is based on Japanese specialties. More text here about the space and food. Located in the spacious courtyard of Fabrika, the menu is based on Japanese specialties. More text here about the space and food. Located in the spacious courtyard of Fabrika, the menu is based on Japanese specialties. More text here about the space and food.

Milk
Milk is a cozy coffee shop in the heart of Fabrika’s court yard and serves freshly roasted coffee along with a selection of ice-cream and home-made desserts. Milk is a cozy coffee shop in the heart of Fabrika’s court yard and serves freshly roasted coffee along with a selection of ice-cream and home-made desserts.

Journeys
Georgia has become increasingly popular among adventure seekers and foreign visitors, mostly for its wild nature, unique cultural identity and exquisite cuisine. The company’s well-experienced team of guides combines knowledge, passion and dedication with the country’s extensive outdoor opportunities and the capital’s historic architecture. From urban adventures through culinary explorations of local cuisine to carefully tailored trekking tours in the Caucasus, the team provides access to undiscovered and often inaccessible territories.

Aviator Helicopters
The company’s Jet Ranger Helicopter allows guests to travel across the country and uncover the grandeur of its nature. The Bell 505 Jet Ranger X is designed for safe, efficient and reliable flights through the use of advanced avionics technology. Large rear cabin windows and wrap around windscreens in the cockpit guarantee visibility for passengers and allows a better situational awareness for the crew. It is the first helicopter in its class to offer a dual channel Full Authority Digital Engine Control (FADEC) and fully integrated glass cockpit. The Bell 505 is therefore considered as the future of safety and represents a combination of speed, range and useful load which delivers best-in-class performance. Capacity: 4 passengers, 1 pilot.

Agropreneurship
Adjara Group has invested in over 4.000 hectares of land in Kakheti, located in the eastern region of Georgia. The Udabno Project aims to develop the area into farmable land and, with the help of the local population, establish it as an agricultural hub and a sustainable tourism destination. Adjara Group aspires to cultivate a partnership with local farmers and assist in their ongoing growth and development. A 2,000-hectare almond orchard has been successfully established along with a berry farm and a small vineyard with various grape varieties endemic to Georgia. Future developments include a dairy livestock farm, the cultivation of various fruits and vegetables as well a new farm-to-table concept hotel with its own restaurant. Aside from the social capital developed through the project, Adjara Group is planning to use a significant percentage of locally grown products in the company’s establishments.

Adjara Arch Group
Adjara Arch Group is the in-house team of architects and interior designers responsible for the company’s construction projects. The creative team of twelve is known for turning historic and abandoned brutalist structures into stylish, contemporary properties. The visionary professionals are creating high performance interiors with a juxtaposition of industrial minimalism and luxury avant-gardism. Hotels are built and refurbished organically following a path of creative and authentic renovation rather than standard ideas. Inspired by the beauty and vibrancy of his homeland, entrepreneur and owner of Adjara Group, Temur Ugulava, is personally involved in every phase of the development process from concept through construction to interior design. The team has turned dilapidated abandoned structures into three internationally acclaimed lifestyle hotels, reconstructed a timeworn property into a top tier luxury hotel brand and developed a number of restaurants distinguished by style, design and personality.

Events
Adjara Group’s properties include meeting spaces with a capacity to accommodate from small and private gatherings to large scale conferences and events. Carefully tailored catering has been served for the most esteemed international, political and business occasions both at Adjara Group’s hotels and various venues across the country. MICE travelers, government officials, representatives of private sector and civil society as well as prominent artists are among those who continuously enjoy the creativity of the in-house team of events and the gastronomic finesse of our chefs. Moreover, through close partnership with the country’s leading cultural and artistic institutions, the company has access to iconic landmarks as well as hidden gems of the capital which can be turned into exclusive events venues. Each occasion is unique and therefore the team works passionately to create an environment wherein the desired message and ethos is expressed accordingly. It becomes a story-telling experience which exceeds expectations and engages audiences. With extensive in-house capabilities and resources the company has grown into one of the key players of the country’s event’s industry.