User:SalviaPalthZelaya/Colbert Super PAC

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An analysis after the 2012 election (interview of a national random sample of adults) ascertained that viewing The Colbert Report increased peoples' knowledge and perception of super PACs and "501(c)(4) groups." It showed an increase of knowledge of campaign finance regulation regarding these independent expenditure groups. Their findings emphasize how the political satirist was successful in informing his viewers, more than alternative types of news and media. Observing the The Colbert Report effected how viewers perceived money in politics.

Hardy, Bruce W., et al. “Stephen Colbert’s Civics Lesson: How Colbert Super PAC Taught Viewers About Campaign Finance.” Mass Communication & Society, 2014, Vol.17 (3), p.329-353, 2014, https://doi.org/10.1080/15205436.2014.891138.