User:Sam hamton/sandbox

official mixtape awards For artists who want to make big moves in the music industry

It Starts Here

The Official Mixtape Awardsis one of the fastest growing awards ceremonies in the country among music professionals and listeners of UK urban music. It is in its third year and since the first awards took place in January 2010, Many artists who have won awards, have either achieved mainstream success or have seen their fan base multiply immensly. This includes artists such as Wretch32, P-Money, Krept and Konan. The OMA's have gained massive support throughout the UK, this due to the fact that it has never been provided to the industry before and it gives artists more of an incentive to improve their game. The mixtape culture is the heartbeat of the european urban music scene and its product is now sold in most major record outlets throught the UK. Mixtapes have widely contributed to the success of many platinum selling artists worldwide. This demonstrates that there is huge promotional value in the use of this medium. Mixtapes also help in creating a fan base for up and coming artists, as well as providing material for established artists, which would not be released via record companies. This is seen as an ideal opportunity to raise profile and reputation as it is a product with low production and marketing costs.

History

The first official mixtape awards was held on the 15^th January 2010 at the Portsmouth Guildhall. The event was conceived by Milton McClymont, and with a dedicated team alongside him they created the Official Mixtape Awards ltd. The award show, also known as the OMA's, consisted of seven categories and featured live performances from the uk's top urban music acts. It was hosted by *Ras Kwame(Radio One extra)*and UK songstress *Kele Le Roc*. Because of the huge contribution, the hosts were invited to host the second OMA's, which was held in the legendary Bush Hall venue in Shepherds Bush last year.

The Awards

The Official Mixtape Awards are into its 3^rd year and since then many artists have progressed from wining an OMA award, to sold out shows around the country and chart topping singles:

2010 Winners Portsmouth 15th January 2010

Mixtape Of the Decade Sway(This is my promo)

Best Mixtape P Money Money Over Everything

Best Grime Mixtape P Money Money Over Everything

Best Hip Hop Mixtape Wretch32 Verse3 Chapter 2

Best Mixtape DJ DJ limelight

Best Newcomer Marvell

Best Producer Scorcher

Special Contribution Wiley

2011 Winners London 10th March 2011

Last Year saw the introduction of 5 new awards which, helped to widen the coverage nationwide and cover other genres of the mixtape culture that required recognition:

Best Mixtape K Koke  Pure Koke Vol 1

Best Grime Ghetts  The Calm Before The Storm

Best Hip Hop Mixtape Krept and Konan Tsunami

Best Mixtape DJ DJ Play

Best Newcomer Don Strapzy

Best Producer Z-Dot

Best Male K Koke

Best Female Lady Leshurr

Best R&B Daniel DeBourg The DDB Mixtape

Best Music Video Promo From A Mixtape Marvell  Marvell Music

Best Online Representation Of Mixtape Culture SBTV

Outstanding Achievement in Mixtape Culture PDC(Public Demand Cartel)