User:Samanthapearce/sandbox

Motilo
Launched in 2011, fashion website Motilo is a community of style advisors, allowing its users to ask style questions to an online community. Alongside this fashion focused social platform, the site offers the ability for users to create their own looks and express their personal style onto a digital blank canvas, while also allowing users to browse a collection of online retailers.

The social platform also offers fashion focused editorials, however its main focus is its Q&A interface, designed to provide users with solutions to their style problems, such as 'what to wear to a wedding.'

In essence, the site provides a social shopping experience, giving users the chance to shop together, share fashion inspiration and find answers to every fashion dilemma.

Fashion Collections
The site includes collections from over 70 retailers, from a selection of designer and high street brands such as Mulberry, Alexander McQueen, ASOS, Topshop, and House of Fraser.

Ownership
The company was founded by Sofia Barattieri & Anna Machkevitch, who launched the website in order to give women a second opinion when shopping online.

Reviews
Since its launch in 2011 Motilo has won 'most innovative website' at the Guardian awards for digital innovation in 2012. {{cite web|website=http://www.theguardian.com/fashion/2012/dec/12/jonathan-saunders-motilo-fashion-online