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Andoo is an Australian ecommerce retailer specializing in furniture, bedding, and appliances. Launched on April 5, 2022, by the Winning Group, Andoo complements the Group's existing Appliances Online and Winning Services brands, catering to a market segment interested in comprehensive and sustainable home shopping.

Overview

 * Launch Date: April 5, 2022
 * Parent Company: Winning Group
 * Product Range: Offers products from brands like Bosch, LG, A.H Beard, Sleepmaker, Sealy, and Rug Culture

Operations and Customer Experience
Andoo's service includes next-day delivery, free removal of old products, and 24/7 Australian-based customer support. The brand is committed to sustainability, including recycling old appliances and mattresses.

Growth and Expansion
Within eight months of its launch, Andoo expanded into New Zealand. The company targets customers who value a curated shopping experience.

Marketing and Customer Engagement
Andoo uses digital marketing and focuses on customer personalization. Content strategy is central to its marketing efforts.

Social Responsibility and Environmental Commitment
The brand collaborates with charity partner Good360 and focuses on environmental initiatives.