User:Sammelliott94/sandbox

Upper Management
Gary A. Rayner

Ed Andrew
 * Founder & Chief Executive Officer / MBA, M. Eng. Sci
 * Over the past 17 years, Gary has grown four different USA-based ventures whose products have grossed over $800 million in revenues.
 * He received his Masters of Business Administration (Concentration Marketing) and his Masters of Engineering Science from one of Australia’s top universities - Queensland University of Technology.

Tim Van Linge
 * Chief Operating Officer
 * Prior to joining LifeProof, Ed held top executive positions with a number of companies and is an alumnus of Ernst & Young.

Akbar Paydar
 * Chief Financial Officer
 * His experience includes financial and accounting positions at Greatcall, Cricket Wireless and Omni Life Science. Tim also financially led Websense and NuVasive, to successful IPOs.

Randal Waynick
 * Senior Vice President of Engineering
 * 20 years experience in product development and R&D
 * Akbar holds a Masters of Science in Mechanical Engineering from the City University of New York and holds several patents.

Kurt Kemppainen
 * Vice President of Business Development and Sales
 * Ph.D. in organization and management

Peter Armstrong
 * Vice President of Business Development and Sales, International
 * former Vice President of Marketing and Product Development at Bell Sports


 * BS, MBA, EPSE, Vice President of Engineering
 * 20 years of experience in R&D
 * former Engineering Project Manager at SeQual Technologies

Sales
Lifeproof began as a small company that made indestructible cases. Starting small with only one type of case they began to expand. LifeProof offers premium quality cases with proofing from all of technology’s greatest enemies: water, snow, dirt, and shock. LifeProof’s mantra is to offer complete smartphone and tablet PC protection while maintaining the freedom of full functionality. In addition to offering case options for the iPhone 4/4S, LifeProof was on the verge of an incremental product release schedule that is still in place today. The ideas for Lifeproof's expansion are below.


 * Explore an additional revenue stream to supplement both online and retail sales channels
 * Expand revenue partners and targeted promotion or the LifeProof e-commerce arm internationally
 * Tap into core product enthusiasts online for more endemic advertising campaigns general brand promotion
 * Reach a larger scope of activity and lifestyle-focused customers without sacrificing brand integrity or profit margins
 * Sync third-party brand messaging online to run parallel with new content, promotions, and product launches featured at LifeProof.com

The company sels millions of cases every year and has competed since 2012 with another popular phone case company called Otterbox. In May of 2013 Otterbox planned to purchase Lifeproof to decrease their competition. OtterBox planned to fund a $325 million acquisition of LifeProof with a $400 million senior-secured term loan facility, according to documents from Moody's Investors Service Inc. This plan was seen as a risk because of the infancy of the Lifeproof company. It has only been around for a just over a year now and people in the business world saw this purchase as a huge risk and maybe even a mistake.

OtterBox reported $573.9 million in 2012 revenue vs. $170 million in 2010. OtterBox employs 650 people worldwide, including nearly 600 workers in Colorado. LifeProof employs 250 people worldwide and does not bring in neaerly as much revenue. No final purchase has been announced and it seems that the talks of the buyout may have ended. It is easy to see that Lifeproof is a growing business and competitors are beginning to realize it. Lifeproof has the ability to either grow or sink and only time and the growth of technology can tell what will happen for the sales in the upcoming years for Lifeproof.