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OVERVIEW

Colosseum Athletics is a privately owned collegiate apparel manufacturer holding over 400 licensing agreements with colleges and universities across the nation. Ranked as the 4th largest collegiate apparel company in the US, Colosseum Athletics has become a name brand and industry leader.

ORIGINS & HISTORY

Established in 1992, Colosseum Athletics began as a cap company by founder and CEO, Stuart Whang. After experiencing rapid growth in the headwear capacity, Whang was able to secure more licensing agreements and Colosseum expanded to manufacturing jerseys, sweatshirts and other collegiate paraphernalia.

EARLY HISTORY

As a former USC student with an entrepreneurial spirit, Stuart Whang assessed market trends and began designing hats to supply the collegiate and NFL product demand. With access to overseas manufacturing through his family’s manufacturing business, the success of his small business boomed through the 1990’s.

TRANSITION

In the early 2000’s, licensing restrictions began to increase in the collegiate and professional sports markets. Colosseum then went on to produce replica jerseys by again reacting quickly to market trends.

PRESENT DAY

Presently, Colosseum Athletics designs a full apparel line, including Men’s, Women’s, Youth, Girls, Toddler, and Infant. With a leading design team integrating each season’s latest trends into the collegiate apparel line, Colosseum sets the standard in quality, value and aesthetics amongst the leading collegiate apparel manufacturers.

PRODUCTS

EVOLUTION OF PRODUCTS

Colosseum Athletics is known for supplying high quality and fashionable collegiate apparel at a value to the consumer. The evolution from hats, jerseys, urban-wear, and the like, to the well-rounded and balanced line Colosseum has today is a prime example of the company’s ability to react quickly to market trends and evolve to supply consumer demands.

RECENT RELEASES

Chiliwear is the newest line to be released by Colosseum Athletics. As a resort wear line, Chiliwear caters to the college alumnus with items such as men’s and women’s golf polos and shorts with discreet college hits. Men’s and Women’s footwear is also included in the line.

SOCIAL COMPLIANCE

As a true leader in the college licensing market, Colosseum Athletics is committed to following all social compliance regulations and efforts put forth by the Fair Labor Association, or FLA. In February 2014, Colosseum Athletics enacted a three-year plan to become a Participating Company (or PC), the highest level of membership with the FLA. Colosseum Athletics has taken a 3 year action plan to become a PC to ensure that all products are manufactured in a way that aligns with workers rights, fair labor, and social responsibility.

SATELLITE OFFICE AND OVERSEAS FACTORIES

Colosseum Athletics has a satellite office in Shanghai with 40 employees who maintain steady communication with all overseas factories and corporate HQ. The Shanghai office ensures production deadlines and quality control, as well as regular factory and worker audits.

HEADQUARTERS

The first Colosseum HQ opened in 1992 and was located in Gardena, CA totaling 30,000 square feet. In 2003, the company moved to it’s current HQ, located in Compton, CA. In 2013 Colosseum acquired the building across the street, which is now the current warehouse and shipping facility. Combined, the two buildings total over 100,000 sq. ft.

COLOSSEUM MCMXCII

In 2011, Colosseum Athletics released a branded women’s active and yogawear line, Colosseum MCMXCII. Colosseum MCMXCII caters to the women’s active lifestyle movement, and gives the consumer another option for high quality, fashionable products at a value compared to other labels on the market. The branded division produces 5% of the company’s total revenue.

COLOSSUEM LICENSEES