User:Sandalpete/sandbox

Sandals4less Birkenstock
was created in 1972 by Emily Jensen, a professional reflexologist from Maine and a World War two era registered nurse. In an office of Bill Paulin's industrial business complexes in Portland, Maine massaging the feet of a movie actress, and was told that a company that sold footwear named Birkenstock sold a massage sandal called the Super Noppy Flex, stimulating feet and mimicking a reflexology treatment. She was told that Birkenstocks complimented her reflexology and health background. Emily drove to the closest location that sold Birkenstocks in Boston, Massachusetts to discover for herself.

Emily called Margo Fraser, business pioneer and founder and President of Birkenstock, USA in California and spoke with her personally. From that conversation came Ms. Frasers blessing and a verbal agreement that she would sell shoes to Emily Jensen in her new in-home business. Sandals4less was created in Portland, Maine and came to serve the general population with special services for the elderly and disability community, such as personal in home fitting and delivery. The company grew relying on word of mouth as was typical of businesses in the rural state of Maine during this period.

In December, 1984 Emily Jensen, business partners husband Carl and son Peter moved to Standish, Maine and continued operations, growing to 1,000,000.00 in Birkenstock sales by 2006 from historical customers in Maine and the new forum of marketing on the internet. Birkenstock Sandals4less is the longest running Maine retailer of Birkenstocks and the 992nd retailer in the USA. Sandals4less is an independent seller of Birkenstock sandals.