User:Sandeepkrishnamurthy



Sandeep Krishnamurthy is an Associate Professor of E-Commerce and Marketing at the University of Washington, Bothell. Today, he is interested in studying the impact of the Internet on businesses, communities and individuals. He is the author of a successful MBA E-Commerce textbook- “E-Commerce Management: Text and Cases” and has recently edited two books, “Contemporary Research in E-Marketing: Volumes I, II”. His academic research has been published in journals such as Organizational Behavior and Human Decision Processes(OBHDP), Marketing Letters, Journal of Consumer Affairs, Journal of Computer-Mediated Communication, Quarterly Journal of E-Commerce, Marketing Management, Information Research, Knowledge, Technology & Policy and Business Horizons. He is the Associate Book Review Editor of the Journal of Marketing Research and a co-editor for a Special Issue of the International Marketing Review on E-Marketing.

His writings in the business press have appeared on Clickz.com, Digitrends.net & Marketingprofs.com. Sandeep was recently featured on several major media outlets (TV- MSNBC, CNN, KING5 News; Radio- KOMO 1000, Associated Press Radio Network; Print- Seattle Post Intelligencer, The Chronicle of Higher Education, UW’s The Daily; Web- MSNBC.com, Slashdot.org) recently for pointing out the flaws in Microsoft Word’s Grammar Check. His comments have been featured in press articles in outlets such as Marketing Computers, Direct Magazine, Wired.com, Medialifemagazine.com, Oracle’s Profit Magazine and The Washington Post.

Sandeep also works in the areas of generic advertising and non-profit marketing. You can access his web site at- http://faculty.washington.edu/sandeep and his blog at- http://sandeepworld.blogspot.com.