User:Sandnineiei/sandbox

= Joylada = Joylada is a well-known online book platform with a diverse number of content created, providing customized entertainment with a one-stop shop featuring everything from music streaming to games, movies, and interesting conversation novels. Joylada offers users of all ages and interests an immersive experience with its wide collection of materials and user-friendly design. Since Joylada is known as a chat fiction platform, several users named and called the reading chat fiction as “Joy”. To attract users, the platform included cartoon characters and vibrant graphics. After publication for four months, the platform has garnered one million monthly visitors, and there is a trend on Twitter where users discuss both the fiction and the application. This application has exponential growth because it is new and original for the readers. Currently, there are 10 million downloads with more than 1 million creators. The owner claimed that they tried to listen and pay attention to the request from the user and adjust it to follow the trend. Joylada aims to be a one-stop destination for entertainment, providing a user-friendly experience and a wide range of enjoyable options.

Background
Joylada was established in 2009 by Tanat Sangkasem, a businesswoman from Thailand. The platform was first developed as a social networking site with a primary focus on young people in Thailand. With an extensive number of features including blogging, games, photo sharing, and chat, it was a comprehensive online communication platform. Tanat Sangkasem's background and achievements outside of Joylada's founding are not well known, even though his ideas and leadership were essential in defining Joylada's direction and growth. However, his ingenuity and entrepreneurial zeal have undoubtedly had a significant impact on the platform's expansion and success.

Joylada differentiated in part because of its emphasis on offering an enjoyable and interesting user experience. Launching mobile apps, Joylada responded to the growing popularity of smartphones by enabling users to use the platform while on the go. This action strengthened its standing in the Thai social media market and increased the number of its users.

Within months of its launch in 2009, Joylada became well-known and highly popular in the Thai social media scene. It soon attracted a sizable user base due to its vibrant and captivating layout and a variety of features tailored to Thai customers' interests. Especially with younger users, Joylada has become one of Thailand's most popular social media sites by the early to mid-2010s. Its popularity was further enhanced by the way texting, photo sharing, blogging, gaming, and e-commerce were all integrated to provide consumers with a complete online experience.

To facilitate user buying and selling within the platform, Joylada has entered the e-commerce space. The fusion of social networking and internet retail aided its expansion and income sources. Other social networking sites have competed with Joylada throughout time, both locally and abroad. To satisfy the changing requirements of its consumers, it updated its features and products frequently, which helped it stay relevant. Joylada continued to be a major force in the Thai market, distinguished by its active community and wide range of content offerings, even if it may not have attained the same degree of global notoriety as some other social media platforms. It was still well-known in the Thai social media sector by the time of my most recent update in January 2022, with a thriving community and interesting content.

Interface
Joylada is available for free to download, however, VIP subscriptions are required to remove pop-up advertisements. The users must register and establish an account by logging in with the email address, Facebook account, or Apple ID before accessing the program. The main page will display all the saved fiction by users as well as top hits and most viewed stories in each genre. Joylada has various categories of fiction such as romantic, comedy, drama, futuristic, horror, thriller, bromance, Sci-fi, fantasy, mystery, yaoi and yuri. The narrative of the story will be performed by each of the profile characters. The next line will appear on the screen at the time of each tap. This feature gives the user of giving the impression of peeking into a conversation. All favorite fiction is possibly added to the bookmark, the user will receive a notification for an updated episode. The system will automatically save the recent episode so the user can return to the previous reading at all times.

Joylada openly welcomes users to be readers and writers. The interface of creating the conversation between characters and shifting to left and right is available in the writing part. The authors can spot the number of texts being read by visitors which can create revenue. Even Though Joylada has no age restrictions, the application will be reported and ban any adult content in the fiction. Some episodes can be accessed for free or pay by coin depending on the author. The gifting process and sponsorship are also provided. Coins and Candy are currencies in Joylada to purchase, trade, market and sponsor.

Currently, Joylada has developed and offers many functions beyond chat fiction such as "Joy choice". The readers experience new things with their own choice of story order, however, the plot will end the exact same way as the original idea. If the readers are dissatisfied with their choice the order could be redone at any time. Plus Joylada also allows the writer to select the background music for each episode. "Joy friends" is another function included in this program. Users can create, share, and provide photos with privacy permission. Sharing locations and initiating conversations with friends and followers are part of the community. Another video feature offered by Joylada is "Joy Short". It allows users to record and share little videos in the community that last anywhere from 13 seconds to 3 minutes. The feature of Joylada that allows writers to interact with readers in real-time for 60 minutes is called "Joy Live." If readers directly donate candies, the writer will receive the whole amount of money. Up to four users can be invited at a time to participate in the live feature. The title of live is required such as sports, ASMR, everyday life, or horror. Joylada has had phenomenal development and funding; over one billion taps are made daily, especially during the extended school break.

Sister app
A variety of sister applications and associated services have improved Joylada's primary social networking platform, as seen by an advertisement within the program. The sibling applications and associated companies expanded Joylada's ecosystem by offering users a range of additional features and content outside the core social networking platform.

Another online reading platform Tunwalai, is a community for all kinds of fiction enthusiasts found at tunwalai.com. It transcends many genres, including erotica, fanfiction, fantasy, and love. Numerous categories and a vast selection of novels across various genres are available for reading. Along with the writings of amateur and professional writers in Thailand, Thanyawalai Team Readers can decide on and peruse licensed translated novels from China, Japan, and Korea based on their own requirements. In addition,  the currency system allows writers of novels to receive revenue from their works and offers readers select authors to support. Tunwalai has no age restriction which creates a difference from Joylada. Readers can explore more genres and widen the work style of the writer.

On 1st April 2023, Ookbee prepares to transfer the business Novel reading app 'Thanyawalai' and lets 'Storylog' take control of the whole company.

Effect on writers
Since 2022, Joylada has revised the writer's percentage of the profits. There are a total of four ways that Joylada's system could produce revenue for authors. For publishing fiction, writers can decide on a suitable amount of coins for each chapter, allowing readers to read the entire work. A work that satisfies the requirements for medal affixing cannot be accepted for attachment. By this, writers will be paid 70% of the total while Joylada will be compensated with 30% for application system maintenance.

Readers may access free coin-based novels by using candy as an item. However, bonuses for authors remain the same. Joylada gets advertising payments through an online advertising programme, which is how Candy makes money. (Ads with programming) Every day, the average cost of advertising will be calculated by adding up all of the candies that were unlocked that day. Following that, raise by the quantity of candy that the writer received that day from opening novel chapters.

Writers can accept the gift of fiction from the profile page. In order for readers to support pocket money based on readers' satisfaction. 90% will go to the writers. 10% of the application system maintenance costs will go to Joylada.

Authors without awards connected to their works. The enhancements that are added to their Joy balance allow them to continue benefit even if they turn down presents.

Moreover, the live audio and video room allows writers to accept presents. Allowing listeners to endorse pocket money based on their level of pleasure. After deducting the 4% payment gateway charge, the income from 100 live room presents received by DJs and VJs would be valued at 1 baht (for DJs and VJs).

Revenue
Every month on the fifteenth, the user's bank account will receive a transfer of income (after withholding taxes and transfer fees as mandated by law). Only individuals with an income of more than 100 (one hundred) baht who have registered to receive the income, validated their identity, and submitted bank account documents—or other documents as determined by the company—in accordance with the payment standards of the company will receive the said income.

All forms of revenue will be considered income including earnings from Joy balance, candies, money, presents, and bonuses from Joylada's several activities will be deducted of 8 baht each time.

Withholding tax at the rate of five percent will be subtracted from the user's income if it exceeds 1,000 (one thousand) baht. A certificate of withholding tax will be emailed to the email address the user registered with.

When income exceeds the threshold, personal income tax has to be paid. Such income will be liable to withholding tax at the legally prescribed rate for personal income tax. A certificate of withholding tax will be mailed to the address provided by the registered user. should be utilized for further filing to the Department of Revenue.

Competitors
There are currently only two companies in Thailand that provide chat fiction: Joylada from Ookbee and Readawrite from Meb. "Read-write" is a Joylada application's rival. Meanwhile, Joylada has only two categories—conversation style and fiction style— Readawrite has three categories: chat style, cartoon style, and fiction style. In 2024, Readawrite gained popularity by showing more than 9 million downloads on AppStore and becoming no.1 on the top chart in the book, while on line 400,000 downloaders consume Joylada in Thailand. Readawrite was ranked at 44th while Joylada is 2064 in overall AppStore charts in Thailand. Readawrite has a high number of downloads in the United States and Australia.

Copyrights
Joylada declared that all works, content, text, graphics, logos, button icons, images, and other components of the services the company provides or creates, as well as the software that runs the website or application, are the property of the business and are protected by Thai laws and other laws that uphold the business's rights to intellectual property, such as copyright laws.

Authors, live performers, DJs, and users allow Joylada permission to publish their writings, materials, books, audio works, graphics, activities, contests, and any user-generated content on websites or apps by accepting the terms and conditions of Joylada's website or application. The user has to agree to upholding others' copyrights. Intellectual property and users need to abide by the laws. The terms and conditions that apply to any work seen through the website or application, including any notes that provide clarification or additional guidelines contributed by users. The user agrees that they will not change, copy, or distribute it for public use. for example, if authorization from the owner of the copyright has not been collected, the owner of that copyright is the creator of the work.