User:Sandra.puglisi/Books/Corporate strategy

General Management (mod.2 EMBA)

 * Strategic management


 * CONCEPTS
 * Business model
 * Competitive advantage
 * Experience curve effects
 * Value chain
 * Modern portfolio theory
 * Core competency
 * Porter's generic strategies


 * FRAMEWORK & TOOLS
 * SWOT analysis
 * Porter five forces analysis
 * Balanced scorecard
 * Strategy map
 * PEST analysis
 * Growth–share matrix