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Online Marketing Company

An online marketing company is a business that specializes in promoting the products and services of its clients through the internet. Like an advertising agency, an online marketing company will promote clients through branding, public relations and sales promotion strategies. Services Social media marketing

An online marketing company will use social media channels such as Facebook, Twitter and LinkedIn to raise brand awareness for a client and attract customers and followers to them. This could involve creating Facebook ads to generate “likes” or gathering Twitter followers through tweets and regular promotions to expand the client’s fan-base. Often the online marketing company can gear these social media ads toward the target market that the client is interested in reaching out to.

Search engine optimization

An online marketing company will utilize search engine optimization (SEO) to increase the online presence of their clients and ensure that their websites and pages are found by potential customers through internet searches. Typically, the marketing company will attempt to direct web traffic to the client’s website and ensure that their sites appear on the first page of search results by means of keyword searches made on search engines such as Google, Bing, and Yahoo!. The marketing company will usually gear SEO strategies in a way that best suits their clients’ needs according to the particular keywords associated with their brand. Public relations

With public relations, an online marketing company will attempt to increase the credibility of their clients and give them more exposure through publicity campaigns specific to the needs of their clients. This is typically done through the writing of online press releases which will draw positive awareness and media attention to the client through newsworthy topics related to that client. Many online marketing companies can run other online PR campaigns to solidify a client and their brand, such as crisis management campaigns. Blogging

An online marketing company will use blog writing to release information about the client or from the client. The company will get in touch with other relevant blog sites through blogger outreach and spread the client’s blogs out to them to be read by the blogger’s audiences. The blog themselves will either be written by the online marketing company or by the clients themselves with close supervision by their online marketing company. Usually the blogs while be embedded with keywords to also direct traffic back to the clients’ homepages. Website design Many, but not all online marketing companies may also directly implement web design for their clients. The company will implement landing pages, logos and graphic design content that will directly promote the client’s brand and brand objectives. Search engine optimization and web traffic optimization strategies will often correlate closely with website design so that search engine searches lead directly to this client pages.