User:Santhosh Suresh/sandbox

Digital Marketing of TOPMAN
Digital marketing is also one of the key tool for the commercial success of Topman. Digital marketing is the force in the background of Topman Brand’s digital impression. Topman makes new customers which ultimately increases in sales and profit with the help of digital marketing. By using the digital marketing in an effective way Topman influences and conveniences the customers to buy their product. Through digital marketing Topman designs an ultimate digital experience to all of its consumers throughout the world. Topman made their shopping experience user friendly to the customers where it is easy for the customers to order and get their desired clothes in a single touch through online irrespective of where the person lives. In this competitive world, Topman continuously have a check with the activities of their competitors and concentrates on customer feedbacks to stand out of the box. Topman have a fashionable and trendy website drawing 450,000 individual visits per week whereas the Topman store in London spots only 75,000 persons per week. From this it is crystal clear that digital marketing is very important to boost the sales and profit for Topman and also in increase of new customers.

Topman had gone one step further in digital marketing by giving their customers an opportunity to see their fashion show live with the help of YouTube live stream and also gave an International Shoppable Hangout on Google+. This digital marketing strategy by Topman helped their customers to order through the Shoppable Hangout App their desired clothes from the fashion show simultaneously while the customers are watching the fashion show live on YouTube live stream. This activity was promoted by social ads and here again the digital marketing comes into the play for the development of Topman. And this strategy by Topman was a huge success. The customers were excited and supported this movement because the customers liked the concept where they are able to get their desired clothes from a live fashion show by one click of a button.

Even though Topman had played a good game in digital marketing, most of the customers were not happy with the online services of Topman but most of the customers were happy with the in-store experience given by Topman.

Topman had created a fun quiz game for its customers to know and understand their customer’s tastes and preferences even better. Topman uses the digital marketing platform in all possible ways to increase its customer base which would ultimately results in increase of its sales.

Chris Hughes, who had made a tremendous hit on Love Island 2017. He is also a golf clothing ambassador from Gloucestershire. He had a collaboration with the Topman for launching his own water bottle under the brand name called ‘L’eau De Chris’. Since Chris had a reputation in the hearts of the people for being emotional in the dating show it became an added advantage for the Topman. The link here shows Chris Hughes water bottle advertisement with collaboration of Topman: L'eau De Chris Advertisement with Topman