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SYLLABUS                                      w.e.f. 2011-12 MASTER OF JOURNALISM AND COMMUNICATION (MJC) (TWO YEAR) FOUR SEMESTER SYSTEM SEMESTER - I Course	Code	Title 	Credits	LTPC	Total Credits CMJ	C	121	History of Mass Media	04	4004	04 CMJ	C	122	Reporting & Editing	04	4004	04 CMJ	C	123	Assignment &Practical	04	0044	04 CMJ	E	124	Communication	03	3003	03 SEMESTER - II Course	Code	Title	Credits	LTPC	Total Credits CMJ	C	221	Media Laws & Ethics	04	4004	04 CMJ	C	222	Radio Journalism	04	4004	04 CMJ	C	223	Assignment &Practical	04	0044	04 CMJ	E	224	Advertising and Public Relation	03	3003	03 SEMESTER - III Course	Code	Title	Credits	LTPC	Total Credits CMJ	C	321	e-Journalism	04	4004	04 CMJ	C	322	Corporate Communication	04	4004	04 CMJ	C	323	Assignment &Practical	04	0044	04 CMJ	E	324	TV. Journalism	03	3003	03 SEMESTER - IV Course	Code	Title	Credits	LTPC	Total Credits CMJ	C	421	Media Management	04	4004	04 CMJ	C	422	Communication Research	04	4004	04 CMJ	C	423	Assignment &Practical	04	0044	04 CMJ	C	424	Dissertation	06	6006	06 CMJ	E	425	Media & Society	03	3003	03 Credits --54, E-12+6 Open Electives from Other Department=72 (Dr. Lalit Mohan) Head History of Mass Media      MJC-1st Semester CMJ-C-121                                                        LTPC-4004                               CREDIT-04 Traditional Mass Media •	Traditional Mass Media –An Introduction •	Types of Traditional Mass Media •	Folk and Traditional Mass Media •	Street Theatre Journalism •	Brief History of Journalism in U.S.A. and U.K. •	History Of Journalism in India since 1870 to Till Date •	The’ Business ‘ of News : New Trends •	Alternative Journalism Radio •	Development of Radio •	Impact of Radio as a Mass •	Radio Programs •	Issues and Challenges of Radio Television and Cinema •	Origin and Development of Television •	Impact of Television as a Mass •	 The Early Experiments in Cinema: The Limier Brothers and Others •	A Brief History of Indian Cinema New Mass Media •	Development of Internet and The Internet in India •	History and Development of Mobile Communication •	Blogs and E-Mail •	Online Gambling Industry •	The Press in India By M. Chalapathi Rao, N.B.T. India, New Delhi •	The SAGE Handbook of Film Studies By James Donald and Michel renov •	 Mass Communication in India By Keval J Kumar By Jaico Publishing House,N.Delhi •	Patrakarita ka Itihas By Alok Mehata, NBT, New Delhi.
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Reporting and Editing            MJC-1st Semester CMJ-C-122                                      LTPC-4004                                      CREDIT-04 News •	News as Views and Product •	News Sense and Values •	News Sources and Wires •	News Style, Structure and News packaging Reporting Skill •	Fundamentals of Reporting •	Categories of Correspondent •	Qualities and Duties of Reporter •	Developing Own Official and Un-Official News Sources Types of Reporting •	Political and Parliamentary Reporting •	Crime and Judicial Reporting •	Health, Science, Sports and Entertainment Reporting •	Business and Finance Reporting Editing •	Principles of Editing •	Qualities and Duties of Editor •	Editing For Print Media •	Editing for Television and Radio News and Programs Layout and Design •	Elements of Design and Layout Format •	Layout and Design as Visuals Communication •	Layout and Design as Packaging News Product •	General Introduction to Layout and Design Software •	News Writing Skill By Bruce Jarrison, Kanishka Publication, New Delhi •	Samachar Sankalan, Lekhan Evam Sampadan by Dr. Arjun Tiwari •	Sansadeeya Patrakarita aur Hindi Press By Dr. Lalit Mohan •	Media Lekhan By N.C. Pant
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Assignment and Practical             MJC-1st Semester CMJ-C-123                                                  LTPC-0044                                       CREDIT-04 Print Media Title						   Allotments of Marks •	Associate with Samay (Project of Departmental Newspaper)		20 •	Translation									20 •	Reporting, Editing and Proof Reading						20 •	Clipping File									20 •	Local Press Visit with Report							20

Communication                   MJC-1st Semester CMJ-E-124                                               LTPC-3003                                           CREDIT-03 Communication: An Introduction •	Meaning, Process and Essence of Communication •	Elements and Types Of Communication •	Feedback and Barriers of Communication •	Theoretical Contribution (Fayola, Bernard, Simon Weiner and Millet) Models of Communication •	Aristotle’s Model of Communication •	Shannon and Weaver’s Model of Communication •	Lass well’s Model of Communication •	Schramm’s Model of Communication Communication Theories and behavior •	Hypodermic Needy Theory •	Medium Theory and Gatekeeper Theory •	Dependency Theory •	Selective Perception, Selective Exposure and Selective Retention Development Communication •	Issues of Development and Scope of Media •	Rostov’s Model of Development •	Lerner’s Model of Development •	Mc Cleland’s Model of Development New Communication System •	The Information Revolution and Information Super Highway •	SITE and Satellite Communication in India •	Mobile Communication •	Role of Communication in Modernization and Social Development •	Mass Media and National Development By Wilbur Schramm, Stanford University Press •	Communication Models for the Study of Mass Communication By Danis Mc Quail and Sven Windahl, •	Sanchar Ke Sat Sopan By Dr. Anil K. Rai ‘Ankit’ •	Communication for Development and Social Change (Edtd.) By Jan Servaes, Sage Publication. Media Laws and Ethics          MJC-2nd Semester CMJ-C-221                                                LTPC-4004                                              CREDIT-04 Constitution of India •	Constitutional Development and Features of Indian Constitution •	Parliamentary Government •	Freedom of Speech and Expression •	Declaration of Emergency and its effect Media Laws in Pre Independence •	Censorship Act of 1799 •	Press and Books Registration Act of 1867 •	Vernacular Act of 1878 and Indian Press Act of 1910 •	Official Secret Act of 1923 Media Laws in Post Independence •	Privileges of Legislative and Press •	Working Journalist Act of 1955 •	Contempt of Court and Press •	Libel and Law of Defamation Media Regulations in India •	Prasar Bharati Act and Press Council of India and its Guidelines •	Cable and Satellite Regulation •	Issues and Provisions of Copyright •	Media Autonomy (A.K.Chanda Committee, B.G.Verghies Committee and P.C.Joshi Committee) Media Ethics •	The Concept of Ethics •	Media Ethical Problems •	Media and Code of Ethics •	Councils and Ombudsmen •	Our Constitution By Subhash Kashyap ,N.B.T. India, New Delhi •	Media Ethics by K.M. Shrivastava, Publication Division, Govt. of India •	Press Vidhi By Dr. NandKishore Trikha •	Law of the Press in India By D.D.Basu ,Prentice Hall, New DelhiPress Law By Dr. NandKishore Trikh Radio Journalism                MJC-2nd Semester CMJ-C-222                                      LTPC-4004                                         CREDIT-04 Radio: An Introduction •	Introduction and Characteristics of Radio •	Development of Radio in World Perspective •	Various Programs of Radio (Music, Stories, Features, Drama, Talks, Interviews etc. •	Terminology of Radio Writing for Radio •	Radio Language •	Script Writing for various Programs •	Radio News •	Programs based on Current Affairs Development, Structure and Functions of All India Radio •	  Indian Broadcasting : The Early Years •	All India Radio at Independence and Post Independence •	All India Services :National, Regional, Local and External •	Organizational Structure and Functions of A.I.R. Radio Program Production •	Types of Programs •	Recording •	Dubbing •	Editing and Mixing New Trends in Radio and Issues of Development •	Infotainment •	F.M. Radio, Community Radio and Social Concern •	Radio and Environment •	Radio Commercials •	Radio Journalism By A.K.Singh •	Electronic Madhyam Radio Evam Doordarshan By Prof. Ram Mohan Pathak •	Radio Prasaran Ki Nai Technique By Dr. Kishor Sinha •	Radio aur Doordarshan Patrakarita By Prof. Harimohan
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Assignment and Practical      MJC-2nd Semester CMJ-C-223                                                    LTPC-0044                                    CREDIT-04 Radio, Advertising and Public Relation Title						      Allotments of Marks •	 Associate With SAMAY (Departmental News Paper)			20 •	Writing for Radio							20 •	Ad-File								20 •	Press Release & Art of Interview					20 •	Educational Tour	with Report					20

Advertising and Public Relation  MJC-2nd Semester CMJ-E-224                                                   LTPC-3003                               CREDIT-03 Advertising: An Introduction •	Evolution of Advertising, Definition, Types and Its Functions •	Advertising and Account Planning •	The Role of Advertising Agencies in Account Planning •	Advertising Budget and Methods of Allocation Advertising: Creativity, Copy Writing & Design •	Ad-Creativity, Creativity Thinking Process & Paradigm shift •	Advertising Copy Writing •	Elements of Design and Layout Formats and Visual Communication •	Storyboard, Script, Shooting and Recording and Editing of Radio & TV Commercials Message Placements: Communication/Message Support Media •	Elements of Media Planning •	Measurements Techniques of Media •	Other Promotional Instruments •	Media Buying and Scheduling Public Relation: An Introduction •	 PR: Concept and Principles •	Origin and Development of PR •	Public Meeting, Press Release, Press Conference •	PR in Public Sector and PR in Private Sector Writing and Strategy in Public Relation •	 Writing and Editing Skills •	Preparation of Multi News Release •	Press Note, House Journal, Bulletin Board, Backgrounders etc. •	\Media Tracking, Content Analysis and Campaign Evaluation Books for Reference: •	Aadhunik Vigyapan By Dr. Premchand Patanjali, Vanee Prakasan ,New Delhi •	Advertising Theory and Practice By S.A. Chunawala, Keval J Kumar and K.C.Sethia •	Public Relation By J.Jethawaney, N.D.Phinix, New Delhi •	Jansampark By Gulab Kothari, Patrika Publication, Jaipur.

e-Journalism                              MJC-3rd Semester CMJ-C-321                                   LTPC-4004                                                  CREDIT-04 e-Journalism : An Introduction •	Origin and Development of e-Journalism •	Reach and Importance •	Issues and Challenges of e-Journalism •	Development of e-Journalism in India Online Journalism •	Traditional Journalism Vs. Online Journalism •	News Collection and Regulation of Online Journalism •	Merits and Demerits of Online Journalism •	Challenges of Online Journalism Blogs Journalism •	Origin and Development of Blogs •	Blogs and Blogging Terminology •	Blogs Popularity •	Challenges of Blogs Journalism Multimedia •	General Introduction •	Graphics and Animation •	Reach and Importance of Multimedia in Indian Context •	Regulation and Legal concern of Multimedia e-Journalism and Social Concern •	Education and Entertainment •	Political and Social Willingness •	Protection of Human Values •	Environment and Protection of Wild Lives Books for Reference: •	Internet and Multimedia By Ritendra Goel •	e-Journalism By Dr. Arjun Tiwari, Vishwavidyalaya Prakashan, Varanasi •	Internet and World Wide Web How To Program By H. M. Deitel, T.M.H. Publication, New Delhi •	Uttar Adhunik Media Vimarsh By Sudhish Pachouri

Corporate Communication        MJC-3rd Semester CMJ-C-322                                                  LTPC-4004                                    CREDIT-04 Corporate Communication: An Introduction •	Evolution and Growth of Corporate Communication •	Market Scenario and Corporate Communication •	Media and Corporate Communication •	Tools of Corporate Communication Corporate Communication Application •	Towards Building Corporate Identity •	Image Management and Brand Equity •	Financial Communication •	Event Management and Media Tracking Corporate Communication: Crisis Management •	 Defining Crisis and Disaster Management •	Crisis Handling Theories and Models •	Role of Corporate Communication in Crisis Management •	Media Handling in Critical Time and Case Studies Corporate Communication: Strategic Management •	Strategy in Corporate Communication •	Campaign Planning: Management &Execution •	Corporate Social Responsibility •	Investor Relation and Corporate Reputation Corporate Communication: Issues and Challenges •	Globalization •	Consumerism •	Social Concern and Social Values •	New Trends in Corporate Communication ********************************************************************************************* Books for Reference: •	Excellence in Business Communication ByThill, Book Base, Mumbai •	Essentials of Operations Management By Scott T Ypoung, Sage Publication •	 Management and Organisation By L.A. Allen •	Managing People in Organizations By  B.R. Virmani

Assignment and Practical     MJC-3rd Semester CMJ-C-323                                                         LTPC-0044                              CREDIT-04 Television and Computer Title				     Allotments of Marks •	Writing for TV Programs			20 •	Art of Announcement & Anchoring		20 •	Basic Knowledge of Computer		20 •	Emails, SMS, MMS  			20 •	E-Paper, E-Newsletter,			20

T.V. Journalism             MJC-3rd Semester CMJ-E-324                                                     LTPC-3003                               CREDIT-03 Television: An Introduction •	Introduction and Characteristics of Television •	Development of Television •	Telecast in India and Set - up of Doordarshan Kendra and its Functions •	Various Programs of Television (T.V. Documentaries, Interviews, Features, Talk Shows, Reality Shows, Serials etc.) Television Programme Production •	Production Team and Television Studio •	Various Stages of Program Production •	Video Space and Audio Space •	Terminology of Television Television Program Production Techniques •	Electronic News Gathering Production and Electronic Field Production •	High Definition Television •	Grammar and Technique of Video Editing •	T.V. Receiver Television Camera •	Studio Camera and Portable Camera •	Camera Mounting Equipment •	Special Purpose Mounting Equipment •	Terminology of Photography New Trends in Television and Issues of Development •	Infotainment •	Television and Social Concern •	Television and Environment •	Political Economy of Television •	Namaskar By Santi Svaroop Agrawal •	T.V. Production Hand Book By Zettle Horbart •	Doordarshan Dasha Evam Disha By Sudhish Pachauri •	Khabaren Vistar Se, Vanee Prakashan , N.Delhi
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Media Management          MJC-4th Semester CMJ-C-421                                              LTPC-4004                                      CREDIT-04 Media Management •	Basic Concept and Principles of Management •	Types of Media •	Nature and Scope of Management •	Importance of Management in Media Theories of Management •	Scientific Management (Taylor and the Movement) •	Formal Theory of Organization (Fayol) •	Ideas of Mary Parker Follet •	Ideas of C.I. Barnard Media Ownership •	Issues and Importance of Ownership in Media Organization •	Types of Ownership •	Issue of Media Monopoly-Cross Media Ownership •	Media Organization in India Media and Market •	Media Branding •	Market and Trends Analysis •	Psychology and Sociology of Media Audiences •	Media Product and Consumerism New Trends in Media Management •	Media Content Analysis and E-Management •	Media Culture •	Information Technology, Telecommunication and the Internet •	Issues and Challenges of Globalization Books for Reference: •	Management and Organisation By L.A. Allen •	Managing People in Organizations By  B.R. Virmani •	The Indian Media Business By Vanita Kohali – Khandeker, Sage Publication •	Samachar Madhyamon Ka sangthan Evam Prabandhan By Dr.Sanjeev Bhanawat

Communication Research     MJC-4th Semester CMJ-C-422                                                LTPC-4004                                  CREDIT-04   Introduction to Research •	Meaning, Scope, Types and Importance •	Hypothesis •	Research Design •	Step of Scientific Research Communication Research •	Meaning, Nature and Scope •	Communication Research and Social Science Research •	Selection of Area in Communication Research •	The Importance of Social and Historical Context Research Methodology in Mass Media •	Analysis of Data (Primary and Secondary Data) •	Observation, Content Analysis and Case Studies •	Participant Observation •	Policy and Archival Research Research Tools and Techniques •	Sampling and Survey •	Interviews •	Data Analysis Techniques and Application of Statistics •	Result Forecasting, Bibliography, Index, Reference and Research Paper Design Area of Communication Research •	Media and Market Research •	Public Opinion Research •	Message and Channel analysis •	Media Effect and Audience Analysis Books for Referenc •	Understanding The Research Process By Paul Oliver, Sage Publication •	Introducing Communication Research By Donald Treadwell, sage Publication •	Sanchar Shodh By Dr. Manoj Dayal •	Research Journals

Assignment and Practical     MJC- 4th Semester CMJ-C-423                                                         LTPC-0044                                 CREDIT-04 Social Issues and Journalism Title						      Allotments of Marks •	Rural & Urban Areas 						20 •	Socio –Political Area                     		 		20 •	Education 							20 •	Crime and Legal Issues  					20 •	Health, Wild Lives, Environmental and Others         		20



Dissertation                          MJC-4th Semester CMJ-C-424                                      LTPC-6006                                             CREDIT-06

Every student will have to do a Dissertation (project report with Vi-Va)  in an area Communication and Journalism detailed in the curriculum under the guidance of regular faculties. The objective of the Dissertation is to enable students to have an in-depth knowledge of the subject of their own choice. It should be a research based effort and should endeavor to knowledge in any area of mass communication. The topic will be decided with consent of the H.O.D.

Media and Society          MJC-4th Semester CMJ-E-425                                               LTPC-3003                                    CREDIT-03 Society •	General meaning of Society •	Community, Association and Institution •	Social Groups (Primary Groups and Secondary Groups) •	Social Structure (Family and Kinship) Media and Society •	Origin and Development of Indian Society •	Demographic and Sociological Impact of Media in Indian Context •	The Mass Media and Indian Family •	Concept and Development of Community media Mass Media and Social Control •	Forms and Types of Social Control •	Role of Media in Social Control •	Social Values, Norms and Sanctions •	Rhetoric, Persuasion and Manufacturing consent Media Convergence •	New Technology and Development of Media Convergence •	 Scope and Importance of Media Convergence •	Application of Media convergence •	Impact and Future Aspects of Media convergence in Indian Society Social Issues and Mass Campaigns •	Social Concern •	Environment •	Human Rights and Gender Equality •	Peace and Non-Violence Books for Reference: •	Sociology (Vol.-1 and Vol.-2), By M.L. Gupta and Dr. D.D. Sharma, Sahitya Bhavan Publications, Agra •	Understanding Community Media by Kevin Howley, Sage Publication •	Bharatiya Samajik Samsayen By Prof. Gupta/Sharma, Sahitya Bhavan Publications, Agra •	Indian Society By S.C.Dubey